AEO

AEO and SEO aren't separate channels. Most SEO work supports AEO. The new opportunity is the long tail, which is capturing high-intent conversational prompts people ask AI but don't search for.

AEO isn't just about visibility. It's about brand preference. Potential customers may or may not already know who your brand is, but what matters is how AI models talk about you when someone asks for comparisons/recommendations.

Citation ecosystems are heavily fragmented. Reddit may be visible, but visibility is also spread across company sites, editorial sites, affiliates, commerce sites, and industry resources. A lot of AI visibility is actually onsite (product/category/comparison pages), not just offsite work.

We track which AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) cite you, on which questions, against which competitors. Logged-out tracking tools only tell part of the story, so we validate the decisions that matter against real, logged-in user behavior rather than relying on scaled but imprecise logged-out data. We also look past traditional share of voice. Citation sources are fragmented across your own site, editorial coverage, affiliates, commerce sites, and community platforms like Reddit and YouTube, so we track all of them, not just the ones easiest to measure.

We start with prompt research: cataloging the exact queries your buyers ask AI engines, including the ones that never show up in Google Search Console, sourced from sales calls, support tickets, and forums. From there, we build a structured, high-intent prompt set, typically 200+ queries a quarter, that becomes your fixed benchmark. This is deliberate. AI-generated query suggestions shift constantly and make for a moving target. A fixed, research-backed prompt set gives you something durable to optimize against and report on quarter over quarter, instead of chasing whatever a tool surfaces that week.

This comes down to earned authority and freshness. AI engines route to sources mentioned across the web that they already treat as credible, so we work to get you placed in publications and research corpora that carry that weight, and we keep your own content current so it doesn't drift out of step with how your business has actually evolved. Many AI users already know who you are; they're asking about legitimacy, alternatives, and comparisons, so brand sentiment matters as much as raw visibility. If we find outdated or inaccurate information, we diagnose the authority gap behind it and rebuild the structured signal properly, rather than patching it.

Great SEO is free AEO, and this is where that shows up most. We mine sales calls, support tickets, and forums like Reddit for the actual language buyers use, not just what shows up in keyword tools. AEO's long tail is bigger than SEO's because LLMs are built for conversations, not keywords, so buyers ask fuller, more specific, problem-first questions they'd never type into a search bar. We map those questions against page types (comparisons, use cases, how-to content, tools, templates) and build for the follow-up questions competitors typically miss.