Insight

AEO Tools // Answer Engine Optimization

Ethan Smith, CEO
Marcos Ciarrocchi, Co-Founder
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Table of Contents
Answer Engine Optimization (AEO)
AEO Tools
Features & Pricing
Recommendations
Let's Chat

Answer Engine Optimization (AEO)

Over the past several months, the usage of LLMs has dramatically increased. ChatGPT answers did not have clickable links. Now, ChatGPT has prominently displayed clickable links, maps, and other traditional search elements. This has caused referral traffic from ChatGPT to dramatically increase over the past three months.

AEO Tools

For all these reasons, interest in Answer Engine Optimization (AEO) has exploded, and we believe this will hold and dramatically increase over the next few years.

As a result, over 30 companies building AEO tools have emerged.  In order to simplify the process of selecting the best AEO tool for you, we are compiling a master list of all the AEO tools.

Features & Pricing

The main feature shared among all AEO tools is tracking of AI answers.  Many are also starting to build optimization tools, brand analysis, and measuring citations, but tools are early in building optimization and functionality beyond AI tracking.

Recommendations

We are now asked multiple times a day about which AEO tools are best.  These are our recommendations.

  • The main useful feature shared among all tools is AI tracking. While everyone is building optimization tools and other features, this has not been figured out yet.
  • For more information on AEO, you can reference our Guide To AEO.
  • Recommendation: Focus primarily on AI tracking and use the least expensive tool that completes the job you need. As these tools evolve, watch which do more than tracking and consider whether the functionality is useful enough to switch and pay extra.

AEO Tools List

Brand

Entry Level Pricing

AEO features

Models Tracked

Other Features

Weight Management, Metabolic Health and Type 2 Diabetes
Brand mention tracking
Weight Management and Metabolic Health
Type 2 Diabetes and Metabolic Health
Starts at $5.99. Price is for a report.
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude, Deepseek, Grok
-
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Query Tracking, Page performance, Source discovery
Starts at 49$/ one time payment
Brand Sentiment, AI Search Visibility
ChatGPT, Perplexity, Claude, Gemini, Deepseek
AI Ranking Guide
Starts at $129/mo
AI Search Visibility, Competitive Benchmarking
AI Overviews
Competitor Analysis, Keyword Research
-
Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Source Analysis, Track Growth, Sentiment Analysis, Recommendations, Weekly Reports, Actionable Insights
Starts at $367/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
-
-
Brand Sentiment
ChatGPT, Perplexity, Gemini
AI Search Trends, AI Content Generation
-
Brand Sentiment
ChatGPT, Perplexity, Gemini, Bing Copilot
-
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
AI Content Optimization, A/B Testing, AI Feedback, Protecion & Control features
-
Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Claude, Meta AI
AI Visibility Analytics, Competitive Benchmark, Citation Analysis, Optimization Module
Starts at $75/mo
-
ChatGPT, Perplexity, Gemini, Claude
Benchmarking, Link Tracking, Prompt Explorer
-
Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude, Meta AI
Sentiment Analysis, Content Analysis, Content Roadmap
-
AI Search Visibility
ChatGPT, Perplexity, Claude, Grok, Gemini
Data-Driven Insights, Benchmarking Vs Competitors
-
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
Impressions Manager, Crawler Analytics,
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AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Claude, Meta AI, Deepseek
Competitive Benchmark, Performance Dashboard, Global Monitoring, Visibility Analysis, Sentiment Analysis, Optimization Hub
Free
AI Search Visibility, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Gemini
Competitor Benchmark, Citation Insights
Free
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Competitive Rank, Persona Visibility, Topic Visibility
Free
Brand Sentiment
ChatGPT, Gemini, Bing Copilot, Perplexity, Claude, Meta AI, AI Overviews, Deepseek
Generative Answer Insights, Website Citation Insights, Agent Analytics
Free
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini
AI Search Grader
Free
Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
-
Starts at $80/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Claude, Perplexity, Deepseek, Gemini
Answer Validation, Ranking Of Competitors
-
Brand Sentiment
ChatGPT, Meta AI, Gemini
-
Starts at $49/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Mistral, Deepseek, Claude, Meta AI, Grok, Gemini
Prompt Vault, Sentiment Analysis, Competitor Detection
Starts at $29/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini
Country Monitoring, Sentiment Analysis, Link Analysis
Starts at $90/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Deepseek, Claude, Grok
Benchmarking, Recent Mentions, Competitor Detection
-
Brand Sentiment
ChatGPT, Perplexity, Claude, Bing Copilot, Gemini
Comprehensive AI Readiness Audit, Content & Structural Refinement
-
AI Search Visibility
ChatGPT, Perplexity, Gemini, Claude
Market Sentiment Analysis, Custom Experimentation
All usage based.
AI Search Visibility
Perplexity, Bing Copilot, ChatGPT, Gemini
Conversation Explorer, Answer Engine Insights, Agent Analytics
Starts at $100/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Claude, Deepseek, Gemini, Perplexity, Grok
AI Monitoring And Optimization
Starts at $10/mo + 0.01$/query
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Claude, Perplexity, Gemini, Meta AI, Mistral, Grok
Competitor Category Analysis, Standard Deviation Calculator, Performance Analysis, Ranking Suggestions
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Meta AI, Claude, Bing Copilot, Deepseek
AI Interviewer, Citation Track, Prompt Analysis, Competitive Analysis, Demographic Intelligence, Conversion Intelligence
-
AI Search Visibility, Competitive Benchmarking
ChatGPT, Gemini, Mistral, Claude, Deepseek, Perplexity, Search GPT
Website GEO audit with gap Analysis, Visibility/Performance Monitoring, Competitor Benchmarking, Citation Analysis, Sentiment Analysis, Regions
Credit based price
Brand Sentiment, Competitive Benchmarking, AI Search Visibility
ChatGPT, Perplexity, Gemini, Mistral, Claude
Performance Tracking, Citation Analysis
-
AI Search Visibility, Brand Sentiment
ChatGPT, Gemini, Perplexity, Meta AI, Claude
Journey Mapping
Starts at $99/mo
AI Search Visibility
ChatGPT
Business Landscape, Audience & Content, AI-Generated Tips
-
Brand Sentiment
ChatGPT, Perplexity, Claude, Gemini, Mistral, Meta AI
Sentiment Analysis, Awareness Analysis
Starts at $19.95/mo
Brand Sentiment, Competitive Benchmarking
Sonar, Gemini, ChatGPT
Seo Report, Fact-Checking AI Knowledge, Model-Specific Insights, Competitor Benchmark
Free
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Meta AI, Bing Copilot, Claude
Sentiment Analysis, Competitive Positioning, Buying Journeys Optimization, AI Engine Analytics
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Competitor Analysis, Optimize content
-
AI Search Visibility, Brand Sentiment
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