Insight

The Future of Search: 
LLMs, AI Search & Optimization Strategies

Gregory Druck, PhD

Chief AI Officer

Ethan Smith

CEO

About this video

Join Ethan Smith (CEO) and Greg Druck (Head of AI), as they delve into the exciting world of AI search and large language models (LLMs). This session explores how to optimize for AI answer engines, discussing key strategies such as answer optimization and citation optimization. Ethan and Greg explain the technology behind LLMs, including Retrieval Augmented Generation (RAG), and provide actionable insights on improving search and discovery processes. The discussion covers the transition from traditional SEO to answer optimization, incorporating co-occurrence, user-generated content, and various surfaces like ChatGPT, Perplexity, and more. Learn about the evolving landscape of search and discovery in the age of AI and how to stay ahead with cutting-edge strategies.

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