There are over 9 billion searches every day. That’s more than 100,000 every second.

To satisfy this thirst for info, websites have focused on quantity over quality, pumping out pages full of disappointing results.

This isn’t strategy: it’s spam. And it’s what often comes to mind when it comes to SEO.

We believe—and know—the opposite is true. Having a real strategy, understanding search intent and using powerful tools produces better content that leads to better results.

Quantity and quality are no longer mutually exclusive because we create both speed and direction to generate velocity.

Together, we can make an impact. Let’s create the best content, everywhere that matters.

Ethan Smith, CEO

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Moving fast without direction means missing your mark. Having a destination but not enough speed means never getting there. But when you have both, that’s velocity—and velocity equals impact.


Creating long-term, significant growth requires focusing on high-impact initiatives and not just quick wins. We partner with you to find these opportunities and create an end-to-end plan so that success is a matter of when and not if.


Our proven framework, growth expertise and AI-powered platform allow us to execute on strategies at a pace that others can’t match.


Our approach to creating velocity means we can deliver the kind of impact that completely changes the trajectory of a business. This is what we live for and what we deliver.

by the numbers


of acquisition traffic comes from SEO for Graphite clients after one year


growth in traffic for all Graphite clients within the first 18 months


median traffic growth for Graphite clients over the first 12 months

Ready to take the first step?

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How we think


The ultimate guide to SEO

Don’t know where to start with SEO? Watch Graphite CEO Ethan Smith share his deep knowledge of SEO on Lenny’s Podcast and find out when you should begin investing in SEO, how to build an SEO team, the three main buckets of SEO and more.


Building for Intent

Why is understanding user intent so important? In this keynote, Ethan Smith shares why intent is key to building an effective SEO strategy and how a data-driven approach can drive user experience, content and conversion.

White Paper

Internal Links API

How do we know our API increases daily impressions by 42% after 50 days? We tested it. Read the white paper and see just how much impact our Internal Links API has on visibility, impressions and clicks.


Topical SEO course

Ready to take a new approach to SEO? Join Ethan’s SEO course on Reforge from October 24 to November 2 while seats are still available. Learn how to discover, prioritize and implement high-impact initiatives to increase conversion and revenue.