About this video
Ethan shares his perspective on how AI is currently affecting search, presenting the latest research conducted by Graphite’s data science team that shows evidence that human generated content is still outperforming heavy AI content across many categories. While much of the discussion about AI and SEO today centers around genAI and LLMs, Ethan explains how Graphite is using AI for many other purposes that can drive SEO strategy and accelerate impact.
Ethan also weighs in on the future state of search and what companies may need to do to gain visibility on ChatGPT and other chatbots.
This episode aired on April 23, 2024.
Company
Amount Raised
SERies
Lead investor
founder

Profound
$24M
Series A
Kleiner Perkins
James Cadwallader

Brandlight
$5.8M
Seed
G20 Ventures
Imri Marcus

Evertune
$4M
Seed
Eniac Ventures
Poul Costinsky

Scrunch
$4M
Seed
Mayfield
Chris Andrew

Athena
$2.2M
Seed
Funders Club
Andrew Yan

Peec
$2.1M
Seed
20VC
Marius Meiners

Gumshoe
$2M
Pre-Seed
Pioneer Square Labs
Todd Sawicki

Hall
$2M
-
Blackbird Ventures
Kai Forsyth

Bluefish
–
Seed
Bloomberg Beta
Alex Sherman
Brand
Entry Level Pricing
AEO features
Models Tracked
Other Features
.jpg)
.jpg)
Conductor
Free trial + usage based
Brand Sentiment, Competitive Benchmarking, AI Search Visibility
ChatGPT, Perplexity, Claude, Gemini, AI Overviews
AI writing assistant, technical website monitoring, competitive analysis, keyword research