AEO Tools // Answer Engine Optimization

Over the past several months, the usage of LLMs has dramatically increased. ChatGPT answers did not have clickable links. Now, ChatGPT has prominently displayed clickable links, maps, and other traditional search elements. This has caused referral traffic from ChatGPT to dramatically increase over the past three months.

For all these reasons, interest in Answer Engine Optimization (AEO) has exploded, and we believe this will hold and dramatically increase over the next few years. As a result, over 50 companies building AEO tools have emerged.

Features & Pricing

The main feature shared among all AEO tools is tracking of AI answers.  Many are also starting to build optimization tools, brand analysis, and measuring citations, but tools are early in building optimization and functionality beyond AI tracking.

Recommendations

We are now asked multiple times a day about which AEO tools are best.  These are our recommendations.

• The main useful feature shared among all tools is AI tracking. While everyone is building optimization tools and other features, this has not been figured out yet.
• For more information on AEO, you can reference our Guide To AEO.
• Recommendation: Focus primarily on AI tracking and use the least expensive tool that completes the job you need. As these tools evolve, watch which do more than tracking and consider whether the functionality is useful enough to switch and pay extra.

Are you an AEO tool company?

If you're creating an AEO Tool, we would like to include you in the list. Please submit your information here and we'll add you.

AEO Tools & Fundraising

According to research, the quality of a product is directionally proportional to the amount of venture capital the company has raised (half kidding). To this end, we are maintaining a list of AEO tool companies who have raised venture capital.