About this video

In this Reforge video, our CEO, Ethan Smith, presents a list of high impact SEO initiatives that companies should focus on in 2024. It’s common for companies to fall into the “SEO Death Spiral”, which occurs when companies work on low impact activities that drive no results.

To help companies focus on what matters, Ethan provides a concise walkthrough of the most impactful activities across Technical SEO, Editorial SEO, and Programmatic SEO . Initiatives are supported with evidence from research papers and recent experiment results from Graphite’s clients.

Ethan teaches Reforge’S SEO Foundations Course. To get notified on when the next course runs, sign up here: https://www.reforge.com/courses/seo-foundations/details

Ethan presented this webinar to the Reforge community on December 8, 2023

Ethan Smith
CEO
Ethan is CEO of Graphite, an AI-powered growth agency. Ethan is an adjunct professor at IE Business School and teaches SEO and AEO at Reforge. Prior to founding Graphite, Ethan was a research assistant at Microsoft Research Lab Cambridge and UC Santa Barbara with research focused on human-computer interaction and psychology.
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