The 5%: High Impact SEO Strategies for 2024

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In this Reforge video, our CEO, Ethan Smith, presents a list of high impact SEO initiatives that companies should focus on in 2024. It’s common for companies to fall into the “SEO Death Spiral”, which occurs when companies work on low impact activities that drive no results.

To help companies focus on what matters, Ethan provides a concise walkthrough of the most impactful activities across Technical SEO, Editorial SEO, and Programmatic SEO . Initiatives are supported with evidence from research papers and recent experiment results from Graphite’s clients.

Ethan teaches Reforge’S SEO Foundations Course. To get notified on when the next course runs, sign up here: https://www.reforge.com/courses/seo-foundations/details

Ethan presented this webinar to the Reforge community on December 8, 2023

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Ethan Smith
Ethan Smith
CEO
Ethan Smith is CEO of Graphite.io, a research-driven growth agency that works with companies like Webflow, Adobe, and Upwork. He is an adjunct professor at IE Business School and teaches SEO and AEO at Reforge. His research has been published in ACM, Axios, Financial Times, and The Atlantic. Prior to founding Graphite, Ethan was a growth advisor to Masterclass, Robinhood, and Honey. Ethan was a research assistant focused on human-computer interaction and psychology at UC Santa Barbara and University College London.
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