About this video
In this video, Ethan shares his insights on a variety of SEO topics, including when and how to start investing in SEO, how to hire the right team, and how to build your SEO growth engine from zero to one. He breaks down how topics are the new keywords, provides the exact heuristics and tools to successfully create and execute an SEO strategy, and goes deep on how to get buy-in and ensure that projects move forward without delay.
This episode aired on December 1, 2022.
Company
Amount Raised
SERies
Lead investor
founder

Profound
$24M
Series A
Kleiner Perkins
James Cadwallader

Brandlight
$5.8M
Seed
G20 Ventures
Imri Marcus

Evertune
$4M
Seed
Eniac Ventures
Poul Costinsky

Scrunch
$4M
Seed
Mayfield
Chris Andrew

Athena
$2.2M
Seed
Funders Club
Andrew Yan

Peec
$2.1M
Seed
20VC
Marius Meiners

Gumshoe
$2M
Pre-Seed
Pioneer Square Labs
Todd Sawicki

Hall
$2M
-
Blackbird Ventures
Kai Forsyth

Bluefish
–
Seed
Bloomberg Beta
Alex Sherman
Brand
Entry Level Pricing
AEO features
Models Tracked
Other Features

AEO Checker

AEO Checker
Free
AI Search Visibility, Competitive Benchmarking
ChatGPT, Gemini, Claude, Perplexity
Content and website structure quality

AI Brand Monitoring

AI Brand Monitoring
Starts at $5.99. Price is for a report.
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude, Deepseek, Grok
-

AI Brand Rank

AI Brand Rank
Free
AI Search Visibility, Competitive Benchmarking, Brand Sentiment
ChatGPT
Reddit Sentiment Analysis, Data-backed Insights

AI Brand Tracking

AI Brand Tracking
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Query Tracking, Page performance, Source discovery

AISEOTracker

AISEOTracker
Starts at 49$/ one time payment
Brand Sentiment, AI Search Visibility
ChatGPT, Perplexity, Claude, Gemini, Deepseek
AI Ranking Guide

AIVisibility

AIVisibility
Starts at $19/mo
Brand Sentiment, AI Search Visibility
ChatGPT, Claude, Meta AI
Prompt generator, AI Visibility ROI calculator

ALLMO

ALLMO
Starts at $30, usage based.
AI Search Visibility, Competitive Benchmarking
ChatGPT, Mistral, Perplexity, Gemini, Meta AI, Claude
AI Page Index

Ahrefs

Ahrefs
Starts at $129/mo
AI Search Visibility, Competitive Benchmarking
AI Overviews
Competitor Analysis, Keyword Research

Am I on AI?

Am I on AI?
-
Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Source Analysis, Track Growth, Sentiment Analysis, Recommendations, Weekly Reports, Actionable Insights

Ansehn

Ansehn
-
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Claude
Monitor AI Rankings worldwide

Anvil

Anvil
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Gemini, Claude, Perplexity, Grok
Content Gap Analysis

AthenaHQ

AthenaHQ
Starts at $367/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
-

Brandlight AI

Brandlight AI
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
AI Content Optimization, A/B Testing, AI Feedback, Protecion & Control features

ChatRank

ChatRank
Starts at $249/mo
AI Search Visibility, Competitive Benchmarking
ChatGPT, AI Overviews, Perplexity, Claude
AI Topic Creator, Search Volume Estimates, LLMs.txt Generation / Hosting

Cognizo

Cognizo
-
Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Claude, Meta AI
AI Visibility Analytics, Competitive Benchmark, Citation Analysis, Optimization Module

EnGenius

EnGenius
$14.99/month
AI Search Visibility, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Claude, Deepseek
Creating AEO/ GEO optimized article in a click

Essio

Essio
Starts at $75/mo
-
ChatGPT, Perplexity, Gemini, Claude
Benchmarking, Link Tracking, Prompt Explorer

Evertune

Evertune
-
Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude, Meta AI, Deepseek
Sentiment Analysis, Content Analysis, Content Roadmap

FirstAnswer

FirstAnswer
Free
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Bing Copilot
Insight Generation, Deep Analysis of competitors.

GPTrends

GPTrends
-
AI Search Visibility
ChatGPT, Perplexity, Claude, Grok, Gemini
Data-Driven Insights, Benchmarking Vs Competitors

Geostar

Geostar
-
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini, Claude
Impressions Manager, Crawler Analytics,

Goodie

Goodie
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Claude, Meta AI, Deepseek
Competitive Benchmark, Performance Dashboard, Global Monitoring, Visibility Analysis, Sentiment Analysis, Optimization Hub

Graphite

Graphite
Free
AI Search Visibility, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Competitor Benchmark, Citation Insights

Gumshoe

Gumshoe
Free
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini
Competitive Rank, Persona Visibility, Topic Visibility

Hall

Hall
Free
Brand Sentiment
ChatGPT, Gemini, Bing Copilot, Perplexity, Claude, Meta AI, AI Overviews, Deepseek
Generative Answer Insights, Website Citation Insights, Agent Analytics

LLM SEO Monitor

LLM SEO Monitor
Starts at $19/mo
AI Search Visibility
ChatGPT, Claude, Gemini
White-label reports

LLMO Metrics

LLMO Metrics
Starts at $80/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Claude, Perplexity, Deepseek, Gemini
Answer Validation, Ranking Of Competitors

Local Falcon

Local Falcon
Starts at $24.99/mo
AI Search Visibility, Competitive Benchmarking
ChatGPT, AI Overviews
Reviews Analysis Report

Maxeo

Maxeo
Starts at $100/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Bing Copilot, AI Overviews, Claude
Free "AI Presence" Report

Model Monitor

Model Monitor
Starts at $49/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Mistral, Deepseek, Claude, Meta AI, Grok, Gemini
Prompt Vault, Sentiment Analysis, Competitor Detection

MorningScore

MorningScore
Starts at $49/mo
AI Search Visibility, Competitive Benchmarking
ChatGPT
Website Health tracker

NightWatch

NightWatch
Keyword based plans (Starts at $32/mo)
AI Search Visibility
ChatGPT
Keyword Research, Reporting, Site Audit

Open Forge

Open Forge
Starts at $199/mo
AI Search Visibility, Competitive Benchmarking
ChatGPT, Perplexity, Claude, AI Overviews
JSON-LD generator, LLMs.txt creator

Otterly AI

Otterly AI
Starts at $29/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Perplexity, Gemini
Country Monitoring, Sentiment Analysis, Link Analysis

Parse

Parse
Free
AI Search Visibility, Competitive Benchmarking
ChatGPT, Claude, Gemini, Deepseek, Grok, Mistral, Llama
Prompt discovery, Response inspection

Peec

Peec
Starts at $90/mo
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Deepseek, Claude, Grok
Benchmarking, Recent Mentions, Competitor Detection

Perrill

Perrill
-
Brand Sentiment
ChatGPT, Perplexity, Claude, Bing Copilot, Gemini
Comprehensive AI Readiness Audit, Content & Structural Refinement

Previsible

Previsible
-
AI Search Visibility
ChatGPT, Perplexity, Gemini, Claude
Market Sentiment Analysis, Custom Experimentation

Profound

Profound
All usage based.
AI Search Visibility
Perplexity, Bing Copilot, ChatGPT, Gemini
Conversation Explorer, Answer Engine Insights, Agent Analytics

Prompt Watch

Prompt Watch
Starts at $100/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Claude, Deepseek, Gemini, Perplexity, Grok
AI Monitoring And Optimization

Promptization

Promptization
Starts at $10/mo + 0.01$/query
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Claude, Perplexity, Gemini, Meta AI, Mistral, Grok
Competitor Category Analysis, Standard Deviation Calculator, Performance Analysis, Ranking Suggestions

Quno

Quno
-
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Meta AI, Claude, Bing Copilot, Deepseek
AI Interviewer, Citation Track, Prompt Analysis, Competitive Analysis, Demographic Intelligence, Conversion Intelligence

RankScale

RankScale
-
AI Search Visibility, Competitive Benchmarking
ChatGPT, Gemini, Mistral, Claude, Deepseek, Perplexity, Search GPT
Website GEO audit with gap Analysis, Visibility/Performance Monitoring, Competitor Benchmarking, Citation Analysis, Sentiment Analysis, Regions

Rankshift

Rankshift
Credit based price
Brand Sentiment, Competitive Benchmarking, AI Search Visibility
ChatGPT, Perplexity, Gemini, Mistral, Claude
Performance Tracking, Citation Analysis

Relixir

Relixir
-
Brand Sentiment, Competitive Benchmarking, AI Search Visibility
ChatGPT, Perplexity, Gemini
Blindspot tool, Autonomous Intelligence Loop

SEranking

SEranking
Starts at $59/mo
AI Search Visibility, Competitive Benchmarking
AI Overviews, ChatGPT, Gemini
Agency Success Kit, White Label Reporting

Scope

Scope
PRO $99/month
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Gemini, Claude, Perplexity
Question Explorer

Scrunch AI

Scrunch AI
Starts at $300/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Gemini, Perplexity, Meta AI, Claude
Journey Mapping

Semrush

Semrush
Starts at $99/mo
AI Search Visibility
ChatGPT
Business Landscape, Audience & Content, AI-Generated Tips

Share of Model

Share of Model
-
Brand Sentiment
ChatGPT, Perplexity, Claude, Gemini, Mistral, Meta AI
Sentiment Analysis, Awareness Analysis

SurferSEO

SurferSEO
Starts at $99/mo
AI Search Visibility, Competitive Benchmarking
ChatGPT
Prompt customization, Source transparency

Tesseract

Tesseract
Free
AI Search Visibility, Competitive Benchmarking
ChatGPT, AI Overviews, Perplexity, Bing Copilot
Specific insights per sector

Trackerly

Trackerly
Starts at $27/mo
AI Search Visibility, Brand Sentiment
ChatGPT, Claude, Gemini, Perplexity
Bulk pompt creation

Traqer

Traqer
Starts at $49/mo
Brand Sentiment
ChatGPT, Perplexity, AI Overviews
Automated weekly updates

Waikay

Waikay
Starts at $19.95/mo
Brand Sentiment, Competitive Benchmarking
Sonar, Gemini, ChatGPT
Seo Report, Fact-Checking AI Knowledge, Model-Specific Insights, Competitor Benchmark

Xfunnel

Xfunnel
Free
AI Search Visibility, Brand Sentiment, Competitive Benchmarking
ChatGPT, Perplexity, Gemini, Meta AI, Bing Copilot, Claude
Sentiment Analysis, Competitive Positioning, Buying Journeys Optimization, AI Engine Analytics