SEO Fundamentals on Lenny’s Podcast

Watch Video

About this video

In this video, Ethan shares his insights on a variety of SEO topics, including when and how to start investing in SEO, how to hire the right team, and how to build your SEO growth engine from zero to one. He breaks down how topics are the new keywords, provides the exact heuristics and tools to successfully create and execute an SEO strategy, and goes deep on how to get buy-in and ensure that projects move forward without delay.

This episode aired on December 1, 2022.

Text Link
Ethan Smith
Ethan Smith
CEO
Ethan Smith is CEO of Graphite.io, a research-driven growth agency that works with companies like Webflow, Adobe, and Upwork. He is an adjunct professor at IE Business School and teaches SEO and AEO at Reforge. His research has been published in ACM, Axios, Financial Times, and The Atlantic. Prior to founding Graphite, Ethan was a growth advisor to Masterclass, Robinhood, and Honey. Ethan was a research assistant focused on human-computer interaction and psychology at UC Santa Barbara and University College London.
Copied
Insights

Top SEO Myths Debunked With Real Data on Ahrefs Podcast

learn
White paper

AI Is Much Bigger Than You Think

learn
White paper

Debunking The Myth That Search Is Dying

learn
Thanks for Subscribing!
Check your email for your first set of tips and tools to start growing your visibility in SEO and AEO.
Oops! Something went wrong while submitting the form.