About this video

In this video, Ethan shares his insights on a variety of SEO topics, including when and how to start investing in SEO, how to hire the right team, and how to build your SEO growth engine from zero to one. He breaks down how topics are the new keywords, provides the exact heuristics and tools to successfully create and execute an SEO strategy, and goes deep on how to get buy-in and ensure that projects move forward without delay.

This episode aired on December 1, 2022.

Ethan Smith
CEO
Ethan is CEO of Graphite, an AI-powered growth agency. Ethan is an adjunct professor at IE Business School and teaches SEO and AEO at Reforge. Prior to founding Graphite, Ethan was a research assistant at Microsoft Research Lab Cambridge and UC Santa Barbara with research focused on human-computer interaction and psychology.
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