SEO Fundamentals on Lenny’s Podcast

AEO Checker

AEO Checker tracks presence across multiple LLMs and surfaces citation URLs, offering quick snapshots of visibility without overwhelming complexity.

Price Point

• Free & Premium options available

Models Tracked

• ChatGPT
• Claude
• Gemini
• Perplexity

Core Features

• Quick AI visibility score
• Surfaces citation URLs
• Simple UX for quick checks

AI Brand Monitoring

AI Brand Monitoring offers one-time reports across LLMs that you can leverage for optimization analysis.

Price Point

• ‍Starter tier at $5.99 that includes 2 reports
• Standard tier at $19.99 that includes 5 reports
• Premium tier coming soon that includes 3 reports across 5 models

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Deepseek
• Grok

Core Features

• ‍One-time reports with brand insights across LLMs

AI Brand Rank

AI Brand Rank helps you understand how often your brand is recommended by AI tools. It offers brand mention analysis, competitor insights, and citation tracking to show how your brand ranks in AI-driven search results.

Price Point

• Free plan available
• Plus $99/month

Models Tracked

• ChatGPT

Core Features

• Reddit Sentiment Analysis
• Data-backed Insights

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AI Brand Tracking

AI Brand Tracking offers a comprehensive set of features across visibility, competitors, queriers, citations and page performance.

Price Point

• ‍No pricing information available
• Currently accepting sign ups for a waitlist 

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Topic performance tracking, including recommending relevant queries based on your key topics
• Monitors overall visibility, topic coverage and competitive position 
• Citation and source tracking

AISEOTracker

A new player in the space with limited information on features or functionality but good coverage across the LLMs

Price Point

• You can buy the strategy guide only for $49
• Alternatively, you can purchase lifetime access to the tool for a $249 one-time payment

Models Tracked

• ChatGPT
• Perplexity
• Claude
• Gemini
• Deepseek

Core Features

• Limited visibility into the features and functionality for this toolIdentify all the brands mentioned in any given search and frequency of mentions across LLMs
• Ability to easily surface the specific copy for each mention for a deeper content analysis

AIVisibility

AI Visibility offers continuous brand monitoring across major LLMs with a strong emphasis on operational reliability. It includes 24/7 alerts, smart optimization recommendations, and a clean visibility score.

Price Point

• Basic: $19/month
• Pro: $49/month
• Enterprise: Custom pricing

Models Tracked

• Claude
• ChatGPT
• Meta AI

Core Features

• 24/7 AI monitoring with visibility score
• Smart optimization insight
• Alerts to maintain optimal visibility and reputation

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ALLMO

ALLMO is a comprehensive LLM analytics platform offering AI page indexing, user persona mapping, and LLM prompt warm-up tools. It’s ideal for teams looking to deeply understand how their brand is interpreted and represented by a wide range of language models.

Price Point

• Starts at $30 (usage-based)

Models Tracked

• ChatGPT
• Perplexity
• Mistral
• Gemini
• Claude
• Deepseek
• Meta AI

Core Features

• Programmatic URL warm-up
• AI page indexing and persona analysis
• Built for technical and content strategy teams

Ahrefs

Ahref's has added Brand Radar, their version of AEO tooling, to their popular suite of SEO tools. Brand Radar focuses on tracking your brands presence in AI search vs competitors and has a similar look and feel as the SEO tools you've likely used before.

Price Point

• While in beta, you can add Brand Radar to your current plan for free.
• Once the beta ends, you'll need a paid plan to continue using the AEO tool and pricing starts at $129/month.

Models Tracked

• AI Overviews

Core Features

• Track AI mentions and impressions over time
• Compare your mentions and impressions against your competitors
• Figure out which specific topics are driving AI traffic to your site Monitor brand sentiment in AI
• AI visibility gap analysis

Am I on AI?

Another new player in the space with a relatively robust set of features.

Price Point

• No pricing information available (private beta/demo).

Models Tracked

• ChatGPT
• Perplexity
• Gemini

Core Features

• Provides a weekly AI Visibility Score that you can track over time
• Ability to compare your brand’s
• AI Visibility Score against competitors
• Recommends prompts to track based on business context
• Citation monitoring

Ansehn

Ansehn has an angle based brand tone and factual accuracy. It offers benchmarking against competitors, tone deviation alerts, and AI profile generation.

Price Point

• Not listed publicly – early access only

Models Tracked

• ChatGPT
• Claude
• Perplexity

Core Features

• Brand tone tracking and factuality alerts
• Benchmarking vs. competitors in AI results
• AI-generated brand profile summaries
• Targeted at comms and PR teams

Anvil

Anvil is a Y-combinator backed company that provides a robust set of tracking features. A standout feature for the platform is their Topic Cluster Heatmap

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT
• Gemini
• Claude
• Perplexity

Core Features

• ‍AI Visibility Tracking
• Ability to track performance by topics, including a Topic Cluster Heatmap for topic size and share of voice
• Recommends best queries to track 
• Competitor benchmarking 

AthenaHQ

Focused on brand management in AI search, Athena's CEO is a former Google Search product manager and its CTO is the former founder of AI property management software company, Cribbly. Athena is a tool with a robust set of features built by an experienced team.

Price Point

• Lite plan is $180/month for 3,500 credits
• Growth plan is $350/month for 10,000 credits and includes access to AI blindspot detection plus unlimited users
• Both plans are billed annually
• First month offered for free

Models Tracked

• ChatGPT
• Perplexity
• Gemini
• Claude

Core Features

• Ability to track overall GEO Score, as well as Brand Mention Rate and Overall Presence Score
• Surfaces citation URLs
• Content Gap Identification
• Ability to track your market share against competitors for mentions

Azoma

Azoma focuses on helping your brand appear on chatGPT shopping and Amazon Rufus for high-intent shopping queries.

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Track presence across LLMs
• General trend data and analysis
• Citation tracking
• Recommendation for optimized shopping content

Bluefish AI

Bluefish highlights its ability to influence how LLMs are perceiving and represented your brand by giving brands the ability to provide brand verified data to AI providers. It's also one of the few tools that mentions AI ad campaigns as a core feature.

Price Point

• ‍No pricing information is available without booking a demo

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Bing Copilot

Core Features

• ‍Track key brand metrics, including Brand Accuracy and Brand Sentiment 
• Ability to syndicate "brand verified" data to AI providers to influence how your brand is perceived and represented on LLMs
• Targeted AI ad campaigns 

Brandlight AI

Includes features for visibility tracking and "influencing" across the different LLMs. The company page highlights an impressive advisory board, including multiple Fortune500 CMOs.

Price Point

• ‍No pricing information is available on the site

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Track brand visibility over time 
• See how your brand's visibility is ranking vs your competitors
• Brand sentiment tracking by LLM
• Ability to see source URLs by LLM for strategic analysis

ChatRank

ChatRank blends visibility analysis with content strategy tools like topic authoring and optimization, making it suitable for teams who want to boost AI discoverability.

Price Point

• Start: $249/month
• Plus: $499/month
• Max: $999/month

Models Tracked

• ChatGPT
• AI Overviews
• Perplexity
• Claude

Core Features

• Content authoring and optimization tools
• Strategy-focused dashboards and reports
• Weekly data updates

Cognizo

Cognizo offers a B2C and B2B tool for agencies. One standout for this tool is that it offers in-platform recommendations for content creation and optimization.

Price Point

• ‍"No pricing information is available on the site 
• Ability to book a demo or get a report"

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Meta AI

Core Features

• ‍Track AI visibility, position and sentiment
• Reports on your brand's presence vs your competitors across each LLM it covers
• Surfaces actionable opportunities for your brand, including content creation and content optimization ideas
• Custom reports available

Elelem

Elelem includes model-by-model visibility, long-term trend tracking, and share-of-voice reports.

Price Point

• Not publicly disclosed

Models Tracked

• ChatGPT
• Perplexity
• Bing Copilot
• Claude
• Gemini

Core Features

• Share of voice and historical trend tracking
• Daily visibility scoring and alerts

EnGenius

EnGenius AI combines traditional SEO metrics with AEO features for generative search. It includes features like mention tracking, topic ranking, and GEO-formatted reports/

Price Point

• Free plan available
• Pro users: $14.99/month

Models Tracked

• ChatGPT
• Perplexity
• Gemini
• Claude
• Deepseek

Core Features

• Position tracking and visibility score
• GEO-formatted reports for local targeting
• Easy export and sharing options

Evertune

Evertune prompts at scale — around 12,000 prompts per product category per model— delivering more stable, less volatile insights than competitors. It’s integrated with both LLM APIs and search, so it can measure what models know by default and what they surface via search. Clients can run up to 1.2M queries/month, making it one of the most comprehensive tools for tracking what AI is saying about your brand.

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Price Point

• ‍No pricing information is available on the site
• Ability to book a demo

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Meta AI
• Deepseek

Core Features

• ‍See how your brand performance compares to your competitors, as well as all the brands mentioned in your category
• Ability to understand the product features that LLMs believe are important for a given search
• Content Roadmap that recommends URLs to target and keywords to include in your content
• Results tracking

FirstAnswer

First Answer provides insight into top citations, tone of voice, and factual accuracy.

Price Point

• Free plan offers 3 monitored prompts and up to 1 competitor
• Launch plan is at $89/month and offers 25 monitored prompts and up to 3 competitors
• Growth plan is at $189/month and offers 100 monitored prompts and up to 10 competitors
• Enterprise plan is upon request

Models Tracked

• ChatGPT
• Perplexity
• Bing Copilot

Core Features

• Optimization of brand presence in AI-generated answers
• Citation auditing and tone analysis
• Visibility alerts and reporting on brand consistency

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GPTrends

GPTrends is a new tool in the space that offers a standard set of AI tracking features and functionality.

Price Point

• ‍You can join the beta with a 7-day free trial

Models Tracked

• ‍ChatGPT
• Perplexity
• Claude
• Grok
• Gemini

Core Features

• ‍Track and monitor AI mentions over time
• Competitor gap analysis to spot your brand's gaps

Geostar

Geostar provides data and analysis for AI visibility, prompts and citations. It also allows you to easily review crawler stats for LLMs.

Price Point

• ‍No pricing information available
• Ability to book a demo with sales team

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude

Core Features

• ‍Visibility tracker
• Impressions manager, including AI traffic over time and source analysis
• Crawler analytics

Goodie

Goodie is one of the few tools that offers ranking by geography and language.

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Deepseek
• AI Overviews

Core Features

• ‍Competitive benchmarking with real-time data across different sentiment categories
• Track your brand's visibility over time and against competitors
• Sentiment analysis
• Ability to monitor across different geographies
• Optimization Hub provides recommendations for optimized earned content

Graphite

Graphite's AI Answer Tracking tool gives you a full view of how your content ranks across major LLMs, with insights to improve your AEO strategy.

Price Point

• Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• Performance by Answer Engine
• Share of Voice
• Citations Insights

Gumshoe

Gumshoe offers the standard features but goes one layer deeper on visbility, allowing you to analyze your brand's visibility by different buyer personas and broad topic areas.

Price Point

• ‍Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Brand, Persona, Topic and Model Visibility
• Ability to see top cited sources
• Competitor comparison across topics and models

Hall

Hall allows you to dive deeper into AI qustion data, your brand's AI visibility, share of voice and Citation data across 8 LLMs.

Price Point

• ‍Free tier for 25 tracked questions across 3 LLMs
• Starter tier at $199/month for 500 tracked questions across 3 LLMs
• Business tier at $499/month for 1,000 tracked questions across 8 LLMs

Models Tracked

• ‍ChatGPT
• Gemini
• Bing Copilot
• Perplexity
• Claude
• Meta AI
• AI Overviews
• Deepseek

Core Features

• ‍Question volume, intent analysis and keyword anlaysis
• AI Visibility Analysis across brands, competitors and platforms
• Share of voice
• Citation analysis, including top domain and top page tracking

Hubspot

AI Search Grader is Hubspot's free AEO tool that analyzes and grades your brand based on brand sentiment and share of voice.

Price Point

• ‍Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Summarizes your brand's AI performance in one "grade" or score
• Asses your brand's visibility vs your top competitors
• Provides a summary of your brand's strengths and weaknesses in AI search

Knowatoa

Knowatoa focuses on brand sentiment, visibility and citation-level benchmarking.

Price Point

• Free plan for 2 brands
• Premium: $99/month
• Pro: $249/month
• Agency: $749/month

Models Tracked

• ChatGPT
• Claude
• Perplexity
• Gemini
• Meta AI

Core Features

• Free analysis available without setup friction

LLM SEO Monitor

LLM SEO Monitor offers model-by-model ranking comparisons and prompt-level performance insights.

Price Point

• Professional tier at €19 that includes 30 searches per month
• Agencies tier at €89 that includes 100 searches per month and white-label reports
• Enterprise tier at €199 that includes unlimited searched, API access and an account manager

Models Tracked

• ‍ChatGPT
• Claude
• Gemini

Core Features

• Offers white-label reports alongside a large amount of searches per month.

LLMConsole

LLM Console is a lightweight, free tool that can give you initial visibility into your brand or product's perception and ranking on LLMs

Price Point

• ‍Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude

Core Features

• ‍Surfaces an initial set of topics that LLMs believe your brand or product is relevant for
• Surfaces your ranking for a relevant search vs other products or competitors in the space

LLMO Metrics

LLMO Metrics offers options for freelancers, pros and enterprise clients, with the site highlighting their enterprise clients. One standout feature for this tool is the ability to track "correct answers" and flag new citation URLs detected.

Price Point

• ‍Freelance tier at 80 Euros / month and includes 20 prompts and 2 team members
• Pro tier at 245 Euros / month and includes 100 prompts and up to 10 team members plus advanced support
• Enterprise tier at 690 Euros / month and includes 300 prompts, unlimited members and a dedicated agent
• Custom plans are available

Models Tracked

• ‍ChatGPT
• Claude
• Perplexity
• Deepseek
• Gemini
• Bing Copilot

Core Features

• ‍Track current position, total queries, correct answers and new web pages detected day over day
• See trends in your brand's ranking across 6 LLMs
• Surfaces citation URLs

Leverage

Founded by college students from Utah State University, Leverage focuses on helping your business rank on the most popular LLM platforms

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT, Meta AI, Gemini

Core Features

• ‍No feature information available

Local Falcon

Local Falcon shows how your business ranks in AI-generated summaries across locations and integrates with existing local visibility strategies—especially valuable for franchises or brick-and-mortar brands.

Price Point

• First 100 credits free
• Subscriptions start at $24.99/month

Models Tracked

• ChatGPT
• AI Overviews

Core Features

• Competitor map benchmarking
• Location-specific performance reports
• Integrates seamlessly with local SEO campaigns

Maxeo

Maxeo offers a comprehensive set of tracking features and functionality, as well as actionable recommendations to increase your brand's AI exposure.

Price Point

• ‍Starter tier at $100/month for 5 products or service categories (1,000 prompts)
• Growth tier at $500/month for 10 products or service categories (2,000 prompts)
• Enterprise tier that's fully customizable
• Ability to download a free sample report

Models Tracked

• ‍ChatGPT
• Perplexity
• Bing Copilot
• AI Overviews
• Claude

Core Features

• ‍Position and sentiment tracking
• Mention tracking for your brand and your competitors
• Tracking by product or service category
• Source and citation tracking

Model Monitor

Model Monitor offers a comprehensive set of AI tracking and monitor features across 50+ AI models

Price Point

• ‍Pricing starts at $49/month
• Custom pricing available for agencies and enterprises

Models Tracked

• ‍ChatGPT
• Mistral
• Deepseek
• Claude
• Meta AI
• Grok
• Gemini

Core Features

• ‍Real-time tracking and monitoring of AI metrics
• Ability to compare your performance against your competitors
• Optimization recommendations

MorningScore

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Morningscore recently introduced a ChatGPT Rank Tracker. While limited to ChatGPT, it offers features like brand mention proof, gamified SEO missions, and competitor comparisons

Price Point

• Lite: $49/month
• Business: $69/month
• Pro: $129/month

Models Tracked

• ChatGPT

Core Features

• Provides screenshots as proof of visibility
• Combines AI tracking with traditional SEO metrics

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NightWatch

Nightwatch blends AI-powered tracking with classic SEO capabilities. While it focuses on how your brand appears in ChatGPT’s results, it also integrates features like keyword monitoring, technical audits, and rank tracking

Price Point

• 14-day free trial available
• $32/month for 250 keywords
• Higher tiers available with extended limits

Models Tracked

• ChatGPT

Core Features

• AI search visibility tracking (ChatGPT only)
• Keyword research and rank tracking
• Site audit and technical SEO analysis

Open Forge

Open Forge AI features  ICP simulation, JSON-LD generation, and LLMs.txt creation. It's ideal for technically-savvy growth teams.

Price Point

• $250 per month

Models Tracked

• ChatGPT
• AI Overviews
• Perplexity
• Claude

Core Features

• JSON-LD generator and LLMs.txt manager
• ICP simulator and opportunity explorer
• Advanced benchmarking and competitive insights

Otterly AI

Started by 3 founders with deep SaaS experience, Otterly offers the basic AI tracking and monitoring features plus a feature that allows you to turn your target keywords into AI prompts.

Price Point

• ‍Lite base plan at $29/month for 10 search prompts
• Standard plan costs $189/month for 100 search prompts
• Pro plan costs $989/month for 1,000 search prompts

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Keyword research for LLM prompts
• Prompt tracking for multiple prompts
• Automated citation tracking
• Track frequency of brand mentions
• Brand sentiment monitoring

Parse

Parse offers competitor analysis, brand visibility tracking, prompt discovery, and response inspection across leading LLMs. It also visualizes changes over time to help you understand and optimize your AI presence.

Price Point

• Free plan available
• Starter $59/month
• Pro $179/month
• Enterprise: Custom

Models Tracked

• ChatGPT
• Claude
• Gemini
• Deepseek
• Grok
• Mistral
• Meta AI

Core Features

• Prompt discovery
• Response inspection
• Graphing change over time

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Peec

Peec offers a robust AI tool that includes visibility, citations, ranking and mentions. They have 3 tiers for startups, SMEs and Enteprises.

Price Point

• ‍Starter plan at 90 Euros/month for 25 prompts and 3 countries
• Pro plan at 199 Euros/month for 100 prompts and 5 countries
• Enterprise plan at 499 Euros/month for 300+ prompts and 10+ countries

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Deepseek
• Claude
• Grok

Core Features

• ‍Track your brand's AI visibility score against competitors and over time
• Citation tracking and analysis
• Ranking feature for competitor benchmarking
• Ability to track and follow conversations where your brand is mentioned

Profound

A new player in the space, Profound's platform allows you to track your AI Visibility and Ranking against your competitors. It also tracks overall conversation volume and traffic from AI.

Price Point

• ‍$499/month for 200 unique prompts and a basic set of features
• Custom pricing for enterprises looking for more prompts and additional features and functionality

Models Tracked

• ‍Perplexity
• Bing Copilot
• ChatGPT
• Gemini

Core Features

• ‍Share of Voice and Visibility Score tracking
• Indexation data
• Ability to track number of conversations mentioning you or your brand
• Ability to track referrals and traffic from LLMs

Prompt Watch

A standout feature for Prompt Watch is their LLM traffic dashboard, which tracks traffic, bounce rate and conversion rate across multiple LLMs. They also have a separate feture specifically for monitoring how your brand is appearing in AI Overviews.

Price Point

• ‍Solo plan at $89/onth for 50 tracked prompts and 15 AI models
• Startup plan at $199/month for 150 tracked prompts and 20 AI models
• Business plan at $499/month for 350 tracked prompts and every AI model

Models Tracked

• ‍ChatGPT
• Claude
• Deepseek
• Gemini
• Perplexity
• Grok
• AI Overviews

Core Features

• ‍Traffic by LLM, including bounce rate and conversion data
• Visibility score and mention monitoring
• Prompt monitoring and tracking vs competitors
• AI Overview specific tracking

Promptization

Promptization offers discoverability and competitor tracking across multiple LLMs

Price Point

• ‍Free tier with 100 API Credits
• Standard tier with 10+ AI Assistants
• Enterprise tier with custom integrations

Models Tracked

• ‍ChatGPT
• Claude
• Perplexity
• Gemini
• Meta AI
• Mistral
• Grok

Core Features

• ‍Campaign tracking by LLM
• Competitor benchmarking

Quno

Quno offers 3 products: SEO for AI Search Engines, Brand Tracker and AI Interviewer.

Price Point

• ‍No pricing information available

Models Tracked

• ChatGPT
• Perplexity
• Gemini
• Meta AI
• Claude
• Bing Copilot
• Deepseek

Core Features

• ‍Overall visibility score and visibility score for specific models
• Industry ranking vs your competitors
• Citation tracking for content gap analysis
• Prompt analysis to help you understand how AI adapts responses based on different prompt behavior

RankScale

A differentiating feature for RankScale is their website audit feature, which can score your content, identify content gaps and help you customize your bot settings for AI.

Price Point

• ‍No pricing information available
• Ability to apply to the early access program

Models Tracked

• ‍ChatGPT
• Gemini
• Mistral
• Claude
• Deepseek
• Perplexity
• Search GPT

Core Features

• ‍Website audit to ensure your site is optimized for AI
• Real-time prompt tracking, including sentiment tracking
• Ability to uncover direct and indirect competitors you may not have considered before
• Competitor tracking and benchmarking, including tracking your competitor's citations
• Source tracking, including frequency analysis
• Ability to identify your brand's most influential domains

Rankshift

Rankshift offers an LLM tracking tool that helps you monitor your AI visibility and share of voice against your top competitors. It also allows you to track and analyze source data to identify optimization opportunities for your brand and products.

Price Point

• ‍Free trial available
• Credit based pricing that allows you to customize your package in real-time

Models Tracked

• ‍ChatGPT, Perplexity, Gemini, Mistral, Claude

Core Features

• ‍AI Visibility leaderboard
• Track your performance against your competitors' over time
• Sentiment tracking
• Citation and source tracking
• Share of voice vs your competitorsAI Visibility leaderboard
• Track your performance against your competitors' over time
• Sentiment tracking
• Citation and source tracking
• Share of voice vs your competitors

Relixir

Relixir is the AI Generative Engine Optimization (GEO) platform that helps teams rank higher & sell more on ChatGPT, Perplexity, etc.

Price Point

• No pricing information available

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• Blindspot tool
• Autonomous intelligence loop

SEranking

SE Ranking’s AI Visibility Tracker is an add-on to its broader SEO platform. Ideal for SEO professionals looking to integrate AEO into their existing workflow.

Price Point

• Starts at $55/month for the full SE Ranking suite
• AI Visibility Tracker included in Business and Pro plans

Models Tracked

• ChatGPT
• AI Overviews
• Gemini

Core Features

• Integrated with full SEO toolkit (keywords, backlinks, etc.)

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