How Fourthwall increased search revenue by 936% in 9 months

Improved topic selection 
with Topic Explorer

Fourthwall historically had a low success rate with their articles. Even when an article would perform, the team found it challenging to replicate its success. One of the key issues was a lack of good data to help prioritize what content to produce.

With Topic Explorer, Fourthwall was able to research topics in seconds and get a more accurate traffic projection for the entire topic, not just a specific keyword. They also gained more clarity on what topics they could rank for by using their personalized Topical Authority score.

As the Fourthwall team scaled content production, they used Graphite’s recommendation algorithm to consistently add new ideas into their content pipeline.

Shifting from guesswork to 
science with Writing Assistant

A big concern that Fourthwall had was that they lacked SEO expertise on their 
team. While they deeply knew their customer, they were missing clear guidance 
on how to write in a way that maximized search engine results.

Writing Assistant provided Fourthwall with a blueprint for success by surfacing target keywords for every topic along with suggested terms and other important content.

As the team started writing, Graphite’s AI-powered content score made it straightforward to create high quality content that outranked other pages on the SERP.

Unlocking programmatic product 
pages with data-driven insights

One of Fourthwall’s key page types are programmatically built product pages. 
Given their large catalog of merchandise, these pages have the potential to rank and get traffic across many different keywords. While the opportunity was clear, the pages were struggling to rank.

With Graphite, Fourthwall was able to identify critical content gaps. They 
then added an FAQ section to each page to address these gaps and saw 
a 300% increase in traffic.“

Without Graphite, we would never have known to include this information 
on our pages.” – Will Baumann, CEO