How BetterUp increased monthly traffic from 16K to 4M

Scaling content production to 40 articles per month

Using Topic Explorer, Graphite identified high impact content clusters and gathered detailed insights on SERP features, browser intent, and page types. They then worked alongside the BetterUp team to prioritize content based on traffic potential, topical authority, and business value. As results started to compound, content production increased to 40 articles per month.

Building a path from traffic growth to conversions and revenue

While growing traffic is valuable, the ultimate goal is to increase revenue. To complement the increase in web visits from new content, Graphite also worked with BetterUp to improve conversion rate of blog articles by testing various designs to increase email submissions and D2C subscriptions.

Becoming a trusted voice in the coaching industry.

BetterUp’s editorial content has had a big impact on the website’s organic traffic. By developing thoughtful, helpful editorial content to educate and empathize with the questions and challenges of its target audience, BetterUp has achieved strong authority in relevant content pillars, including professional development and mental wellbeing. As a result, blog traffic has increased from 16K to 4M.

Creating more revenue opportunities by improving conversion.

With increased blog traffic, BetterUp was able to run more CRO initiatives and experiments, leading to an increase in email capture conversion rate from blog traffic every month since tracking began in October 2022.