Despite what you’ve heard, SEO is alive and one of the largest acquisition channels. Our team finds the 5% of high impact strategies that drive all the results.
The Team
Gregory Druck, PhDChief AI Officer
Jose Luis Paredes, PhDSenior Data Specialist
Ethan SmithCEO
We Are A Full-Service Team
- // 01
Topic Research
We identify the high-intent topics your buyers actually search for — then map the gaps your competitors haven't claimed yet.
- // 02
Editorial Content
Long-form, primary-research pieces by writers who specialize in your category. Quality is the moat — not volume.
- // 03
Technical SEO
Internal linking, schema, page architecture, Core Web Vitals. The unglamorous work that compounds when content is good.
- // 04
AI Content Penalty Recovery
If a Google AI update has cut your traffic, we diagnose the signal gaps and rebuild authority the right way — no shortcuts.
- // 05
ROI and Analytics
Topic-level performance tracking, not vanity rankings. We measure what actually moves: qualified sessions, branded growth, and pipeline.
- // 06
Programmatic SEO
Scalable page programs built on structured data — landing pages that capture long-tail demand at scale without sacrificing quality.
SEO Strategy
SEO isn’t dying. Google’s slice of the pie hasn’t shrunk, it’s just gotten bigger with LLMs. SEO and AEO aren’t opposites either. Most of what works for SEO works for AEO. Landing pages, use cases, feature pages: that foundation still matters and is what AEO builds on.
The difference is scale. AEO’s long tail is bigger, and citations from video, UGC, and affiliates carry more weight.
Frequently Asked Questions
What is SEO? How is it different from AEO?
SEO optimizes for ranking in traditional search results. AEO optimizes for being cited directly inside AI-generated answers, across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. We treat them as the same underlying discipline on two different surfaces. Strong topical authority, real primary research, and well-structured content are what win both. Great SEO is effectively free AEO.
How long until I see results from an SEO engagement?
Compounding typically starts around six months, with meaningful traffic and ranking shifts showing up between nine and twelve months. We don't promise faster timelines. Search rewards depth, and useful editorial work needs time to mature.
What's a typical engagement length?
Twelve months minimum. SEO is a portfolio compounder. Shorter engagements don't give the SEO and editorial work enough time to mature into traffic and rankings.
Do you handle technical SEO, and how deep does that go?
Yes. Internal linking, schema, page architecture, and Core Web Vitals are all part of the engagement. We work with our clients' own technical or engineering teams and provide guidance and recommendations for implementation and execution. This helps the scope remain focused on driving growth.
Will your team write the content?
This depends on the type of client engagement. The team and engagement can be structured to provide either full writing services or content planning and recommendations. If a client already has writers or an editorial team, Graphite will provide the necessary recommendations at a URL-level to create high quality content with the potential and strategic approach to rank.
What's your onsite vs. offsite content strategy?
Onsite, we build a structured page framework: blog and editorial content, how-to and guide pages, use-case and feature pages, template pages, tool pages, comparison pages, and more. All are mapped against where competitors already have coverage. For offsite, we focus on the placements and mentions that build durable authority: publications, communities, and resources your buyers already trust. The two work together. A strong onsite foundation is what lets offsite mentions actually convert into ranking and citation share.