Build velocity.
Own intent.

95% of SEO work has low impact and doesn’t address user intent. We find the 5% that matters so you can grow organic traffic with confidence.

Our clients achieve

of acquisition traffic from SEO.
* Data from clients who have partnered with Graphite for more than 1 year.

GRowth Stories

Webflow increased monthly SEO traffic by over 200K

Robinhood increased monthly SEO traffic by over 100K.

MasterClass SEO traffic grew by over 570k visitors per month.

Speed has

no impact



Speed has no

impact without


Speed + Direction = Velocity
Speed + Direction = Velocity

Graphite is purpose-built to create velocity

Sustainable growth requires a systematic approach. We can craft an ambitious strategy, match you with a team that’s obsessed with driving impact and maximize results by leveraging our own SEO platform.

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The 5% that’s important is 100% of the focus

Quick wins and incremental growth are nice, but we’re here to identify the big ideas that can completely transform your growth curve. Once we lock on to those high-impact initiatives, it’s full steam ahead.

Keywords don’t capture a user’s intent—and without knowing intent you can’t create content that answers a user’s question. Graphite is the first agency to combine expertise with technology to make Topical SEO an effective strategy.

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The best content, everywhere that matters

There’s nothing worse than second-guessing your approach to SEO. Our team thoughtfully integrates into your org to make sure the most important work gets done. Fast.

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A first-of-its-kind platform for Topical SEO

What happens when you augment Topical SEO with a powerful AI platform? It’s an audacious idea that we made a reality. And now it’s your unfair advantage.

How it works

Graphite transformed our approach to SEO from scattered and experimental to strategic and focused. We gained a deeper understanding of how individual ideas and experiments could contribute to a bigger vision for the company. 

Mark Williamson


Board member


How we think


The ultimate guide to SEO

Don’t know where to start with SEO? Watch Graphite CEO Ethan Smith share his deep knowledge of SEO on Lenny’s Podcast and find out when you should begin investing in SEO, how to build an SEO team, the three main buckets of SEO and more.


Building for Intent

Why is understanding user intent so important? In this keynote, Ethan Smith shares why intent is key to building an effective SEO strategy and how a data-driven approach can drive user experience, content and conversion.

White Paper

Internal Links API

How do we know our API increases daily impressions by 42% after 50 days? We tested it. Read the white paper and see just how much impact our Internal Links API has on visibility, impressions and clicks.


Topical SEO course

Ready to take a new approach to SEO? Join Ethan’s SEO course on Reforge from October 24 to November 2 while seats are still available. Learn how to discover, prioritize and implement high-impact initiatives to increase conversion and revenue.


How much impact will SEO have on your growth?

Let’s find out