Ethan's thoughts on SEO and AI on the Marketing Against the Grain Podcast

AI Brand Monitoring

AI Brand Monitoring offers one-time reports across LLMs that you can leverage for optimization analysis.

Price Point

• ‍Starter tier at $5.99 that includes 2 reports
• Standard tier at $19.99 that includes 5 reports
• Premium tier coming soon that includes 3 reports across 5 models

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Deepseek
• Grok

Core Features

• ‍One-time reports with brand insights across LLMs

AI Brand Tracking

AI Brand Tracking offers a comprehensive set of features across visibility, competitors, queriers, citations and page performance.

Price Point

• ‍No pricing information available
• Currently accepting sign ups for a waitlist 

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Topic performance tracking, including recommending relevant queries based on your key topics
• Monitors overall visibility, topic coverage and competitive position 
• Citation and source tracking

AISEOTracker

A new player in the space with limited information on features or functionality but good coverage across the LLMs

Price Point

• You can buy the strategy guide only for $49
• Alternatively, you can purchase lifetime access to the tool for a $249 one-time payment

Models Tracked

• ChatGPT
• Perplexity
• Claude
• Gemini
• Deepseek

Core Features

• Limited visibility into the features and functionality for this toolIdentify all the brands mentioned in any given search and frequency of mentions across LLMs
• Ability to easily surface the specific copy for each mention for a deeper content analysis

Ahrefs

Ahref's has added Brand Radar, their version of AEO tooling, to their popular suite of SEO tools. Brand Radar focuses on tracking your brands presence in AI search vs competitors and has a similar look and feel as the SEO tools you've likely used before.

Price Point

• While in beta, you can add Brand Radar to your current plan for free.
• Once the beta ends, you'll need a paid plan to continue using the AEO tool and pricing starts at $129/month.

Models Tracked

• AI Overviews

Core Features

• Track AI mentions and impressions over time
• Compare your mentions and impressions against your competitors
• Figure out which specific topics are driving AI traffic to your site Monitor brand sentiment in AI
• AI visibility gap analysis

Am I on AI?

Another new player in the space with a relatively robust set of features.

Price Point

• ChatGPT
• Perplexity
• Gemini

Models Tracked

• ChatGPT
• Perplexity
• Gemini

Core Features

• Provides a weekly AI Visibility Score that you can track over time
  Ability to compare your brand’s
• AI Visibility Score against competitors
• Recommends prompts to track based on business context
• Citation monitoring

Anvil

Anvil is a Y-combinator backed company that provides a robust set of tracking features. A standout feature for the platform is their Topic Cluster Heatmap

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT
• Gemini
• Claude
• Perplexity

Core Features

• ‍AI Visibility Tracking
• Ability to track performance by topics, including a Topic Cluster Heatmap for topic size and share of voice
• Recommends best queries to track 
• Competitor benchmarking 

AthenaHQ

Focused on brand management in AI search, Athena's CEO is a former Google Search product manager and its CTO is the former founder of AI property management software company, Cribbly. Athena is a tool with a robust set of features built by an experienced team.

Price Point

• Lite plan is $180/month for 3,500 credits
• Growth plan is $350/month for 10,000 credits and includes access to AI blindspot detection plus unlimited users
• Both plans are billed annually
• First month offered for free

Models Tracked

• ChatGPT
• Perplexity
• Gemini
• Claude

Core Features

• Ability to track overall GEO Score, as well as Brand Mention Rate and Overall Presence Score
• Surfaces citation URLs
• Content Gap Identification
• Ability to track your market share against competitors for mentions

Azoma

Azoma focuses on helping your brand appear on chatGPT shopping and Amazon Rufus for high-intent shopping queries.

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Track presence across LLMs
• General trend data and analysis
• Citation tracking
• Recommendation for optimized shopping content

Bluefish AI

Bluefish highlights its ability to influence how LLMs are perceiving and represented your brand by giving brands the ability to provide brand verified data to AI providers. It's also one of the few tools that mentions AI ad campaigns as a core feature.

Price Point

• ‍No pricing information is available without booking a demo

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Bing Copilot

Core Features

• ‍Track key brand metrics, including Brand Accuracy and Brand Sentiment 
• Ability to syndicate "brand verified" data to AI providers to influence how your brand is perceived and represented on LLMs
• Targeted AI ad campaigns 

Brandlight AI

Includes features for visibility tracking and "influencing" across the different LLMs. The company page highlights an impressive advisory board, including multiple Fortune500 CMOs.

Price Point

• ‍No pricing information is available on the site

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Track brand visibility over time 
• See how your brand's visibility is ranking vs your competitors
• Brand sentiment tracking by LLM
• Ability to see source URLs by LLM for strategic analysis

Cognizo

Cognizo offers a B2C and B2B tool for agencies. One standout for this tool is that it offers in-platform recommendations for content creation and optimization.

Price Point

• ‍"No pricing information is available on the site 
• Ability to book a demo or get a report"

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Meta AI

Core Features

• ‍Track AI visibility, position and sentiment
• Reports on your brand's presence vs your competitors across each LLM it covers
• Surfaces actionable opportunities for your brand, including content creation and content optimization ideas
• Custom reports available

Evertune

Evertune prompts at scale — around 12,000 prompts per product category per model— delivering more stable, less volatile insights than competitors. It’s integrated with both LLM APIs and search, so it can measure what models know by default and what they surface via search. Clients can run up to 1.2M queries/month, making it one of the most comprehensive tools for tracking what AI is saying about your brand.

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Price Point

• ‍No pricing information is available on the site
• Ability to book a demo

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Meta AI
• Deepseek

Core Features

• ‍See how your brand performance compares to your competitors, as well as all the brands mentioned in your category
• Ability to understand the product features that LLMs believe are important for a given search
• Content Roadmap that recommends URLs to target and keywords to include in your content
• Results tracking

GPTrends

GPTrends is a new tool in the space that offers a standard set of AI tracking features and functionality.

Price Point

• ‍You can join the beta with a 7-day free trial

Models Tracked

• ‍ChatGPT
• Perplexity
• Claude
• Grok
• Gemini

Core Features

• ‍Track and monitor AI mentions over time
• Competitor gap analysis to spot your brand's gaps

Geostar

Geostar provides data and analysis for AI visibility, prompts and citations. It also allows you to easily review crawler stats for LLMs.

Price Point

• ‍No pricing information available
• Ability to book a demo with sales team

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude

Core Features

• ‍Visibility tracker
• Impressions manager, including AI traffic over time and source analysis
• Crawler analytics

Goodie

Goodie is one of the few tools that offers ranking by geography and language.

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude
• Deepseek
• AI Overviews

Core Features

• ‍Competitive benchmarking with real-time data across different sentiment categories
• Track your brand's visibility over time and against competitors
• Sentiment analysis
• Ability to monitor across different geographies
• Optimization Hub provides recommendations for optimized earned content

Graphite

Graphite's AI Answer Tracking tool gives you a full view of how your content ranks across major LLMs, with insights to improve your AEO strategy.

Price Point

• Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• Performance by Answer Engine
• Share of Voice
• Citations Insights

Gumshoe

Gumshoe offers the standard features but goes one layer deeper on visbility, allowing you to analyze your brand's visibility by different buyer personas and broad topic areas.

Price Point

• ‍Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Brand, Persona, Topic and Model Visibility
• Ability to see top cited sources
• Competitor comparison across topics and models

Hall

Hall allows you to dive deeper into AI qustion data, your brand's AI visibility, share of voice and Citation data across 8 LLMs.

Price Point

• ‍Free tier for 25 tracked questions across 3 LLMs
• Starter tier at $199/month for 500 tracked questions across 3 LLMs
• Business tier at $499/month for 1,000 tracked questions across 8 LLMs

Models Tracked

• ‍ChatGPT
• Gemini
• Bing Copilot
• Perplexity
• Claude
• Meta AI
• AI Overviews
• Deepseek

Core Features

• ‍Question volume, intent analysis and keyword anlaysis
• AI Visibility Analysis across brands, competitors and platforms
• Share of voice
• Citation analysis, including top domain and top page tracking

Hubspot

AI Search Grader is Hubspot's free AEO tool that analyzes and grades your brand based on brand sentiment and share of voice.

Price Point

• ‍Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Summarizes your brand's AI performance in one "grade" or score
• Asses your brand's visibility vs your top competitors
• Provides a summary of your brand's strengths and weaknesses in AI search

LLMConsole

LLM Console is a lightweight, free tool that can give you initial visibility into your brand or product's perception and ranking on LLMs

Price Point

• ‍Free

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Claude

Core Features

• ‍Surfaces an initial set of topics that LLMs believe your brand or product is relevant for
• Surfaces your ranking for a relevant search vs other products or competitors in the space

LLMO Metrics

LLMO Metrics offers options for freelancers, pros and enterprise clients, with the site highlighting their enterprise clients. One standout feature for this tool is the ability to track "correct answers" and flag new citation URLs detected.

Price Point

• ‍Freelance tier at 80 Euros / month and includes 20 prompts and 2 team members
• Pro tier at 245 Euros / month and includes 100 prompts and up to 10 team members plus advanced support
• Enterprise tier at 690 Euros / month and includes 300 prompts, unlimited members and a dedicated agent
• Custom plans are available

Models Tracked

• ‍ChatGPT
• Claude
• Perplexity
• Deepseek
• Gemini
• Bing Copilot

Core Features

• ‍Track current position, total queries, correct answers and new web pages detected day over day
• See trends in your brand's ranking across 6 LLMs
• Surfaces citation URLs

Leverage

Founded by college students from Utah State University, Leverage focuses on helping your business rank on the most popular LLM platforms

Price Point

• ‍No pricing information available

Models Tracked

• ‍ChatGPT, Meta AI, Gemini

Core Features

• ‍No feature information available

Maxeo

Maxeo offers a comprehensive set of tracking features and functionality, as well as actionable recommendations to increase your brand's AI exposure.

Price Point

• ‍Starter tier at $100/month for 5 products or service categories (1,000 prompts)
• Growth tier at $500/month for 10 products or service categories (2,000 prompts)
• Enterprise tier that's fully customizable
• Ability to download a free sample report

Models Tracked

• ‍ChatGPT
• Perplexity
• Bing Copilot
• AI Overviews
• Claude

Core Features

• ‍Position and sentiment tracking
• Mention tracking for your brand and your competitors
• Tracking by product or service category
• Source and citation tracking

Model Monitor

Model Monitor offers a comprehensive set of AI tracking and monitor features across 50+ AI models

Price Point

• ‍Pricing starts at $49/month
• Custom pricing available for agencies and enterprises

Models Tracked

• ‍ChatGPT
• Mistral
• Deepseek
• Claude
• Meta AI
• Grok
• Gemini

Core Features

• ‍Real-time tracking and monitoring of AI metrics
• Ability to compare your performance against your competitors
• Optimization recommendations

Otterly AI

Started by 3 founders with deep SaaS experience, Otterly offers the basic AI tracking and monitoring features plus a feature that allows you to turn your target keywords into AI prompts.

Price Point

• ‍Lite base plan at $29/month for 10 search prompts
• Standard plan costs $189/month for 100 search prompts
• Pro plan costs $989/month for 1,000 search prompts

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍Keyword research for LLM prompts
• Prompt tracking for multiple prompts
• Automated citation tracking
• Track frequency of brand mentions
• Brand sentiment monitoring

Peec

Peec offers a robust AI tool that includes visibility, citations, ranking and mentions. They have 3 tiers for startups, SMEs and Enteprises.

Price Point

• ‍Starter plan at 90 Euros/month for 25 prompts and 3 countries
• Pro plan at 199 Euros/month for 100 prompts and 5 countries
• Enterprise plan at 499 Euros/month for 300+ prompts and 10+ countries

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Deepseek
• Claude
• Grok

Core Features

• ‍Track your brand's AI visibility score against competitors and over time
• Citation tracking and analysis
• Ranking feature for competitor benchmarking
• Ability to track and follow conversations where your brand is mentioned

Profound

A new player in the space, Profound's platform allows you to track your AI Visibility and Ranking against your competitors. It also tracks overall conversation volume and traffic from AI.

Price Point

• ‍$499/month for 200 unique prompts and a basic set of features
• Custom pricing for enterprises looking for more prompts and additional features and functionality

Models Tracked

• ‍Perplexity
• Bing Copilot
• ChatGPT
• Gemini

Core Features

• ‍Share of Voice and Visibility Score tracking
• Indexation data
• Ability to track number of conversations mentioning you or your brand
• Ability to track referrals and traffic from LLMs

Prompt Watch

A standout feature for Prompt Watch is their LLM traffic dashboard, which tracks traffic, bounce rate and conversion rate across multiple LLMs. They also have a separate feture specifically for monitoring how your brand is appearing in AI Overviews.

Price Point

• ‍Solo plan at $89/onth for 50 tracked prompts and 15 AI models
• Startup plan at $199/month for 150 tracked prompts and 20 AI models
• Business plan at $499/month for 350 tracked prompts and every AI model

Models Tracked

• ‍ChatGPT
• Claude
• Deepseek
• Gemini
• Perplexity
• Grok
• AI Overviews

Core Features

• ‍Traffic by LLM, including bounce rate and conversion data
• Visibility score and mention monitoring
• Prompt monitoring and tracking vs competitors
• AI Overview specific tracking

Promptization

Promptization offers discoverability and competitor tracking across multiple LLMs

Price Point

• ‍Free tier with 100 API Credits
• Standard tier with 10+ AI Assistants
• Enterprise tier with custom integrations

Models Tracked

• ‍ChatGPT
• Claude
• Perplexity
• Gemini
• Meta AI
• Mistral
• Grok

Core Features

• ‍Campaign tracking by LLM
• Competitor benchmarking

Quno

Quno offers 3 products: SEO for AI Search Engines, Brand Tracker and AI Interviewer.

Price Point

• ‍No pricing information available

Models Tracked

• ChatGPT
• Perplexity
• Gemini
• Meta AI
• Claude
• Bing Copilot
• Deepseek

Core Features

• ‍Overall visibility score and visibility score for specific models
• Industry ranking vs your competitors
• Citation tracking for content gap analysis
• Prompt analysis to help you understand how AI adapts responses based on different prompt behavior

RankScale

A differentiating feature for RankScale is their website audit feature, which can score your content, identify content gaps and help you customize your bot settings for AI.

Price Point

• ‍No pricing information available
• Ability to apply to the early access program

Models Tracked

• ‍ChatGPT
• Gemini
• Mistral
• Claude
• Deepseek
• Perplexity
• Search GPT

Core Features

• ‍Website audit to ensure your site is optimized for AI
• Real-time prompt tracking, including sentiment tracking
• Ability to uncover direct and indirect competitors you may not have considered before
• Competitor tracking and benchmarking, including tracking your competitor's citations
• Source tracking, including frequency analysis
• Ability to identify your brand's most influential domains

Rankshift

Rankshift offers an LLM tracking tool that helps you monitor your AI visibility and share of voice against your top competitors. It also allows you to track and analyze source data to identify optimization opportunities for your brand and products.

Price Point

• ‍Free trial available
• Credit based pricing that allows you to customize your package in real-time

Models Tracked

• ‍ChatGPT, Perplexity, Gemini, Mistral, Claude

Core Features

• ‍AI Visibility leaderboard
• Track your performance against your competitors' over time
• Sentiment tracking
• Citation and source tracking
• Share of voice vs your competitorsAI Visibility leaderboard
• Track your performance against your competitors' over time
• Sentiment tracking
• Citation and source tracking
• Share of voice vs your competitors

Relixir

Relixir is the AI Generative Engine Optimization (GEO) platform that helps teams rank higher & sell more on ChatGPT, Perplexity, etc.

Price Point

• No pricing information available

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• Blindspot tool
• Autonomous intelligence loop

Scrunch AI

Scrunch was founded by two former Hearsay Systems team membes and is backed by notable angel investors, such as Bryant Chou from Webflow and Clara Shih from Meta AI.

Price Point

• No pricing information available

Models Tracked

• ‍ChatGPT
• Gemini
• Perplexity
• Meta AI
• Claude

Core Features

• ‍Ability to monitor presence, position and sentiment across LLMs
• Competitive benchmarking and analysis
• Competitor trend spotting
• Citation tracking and analysis
• Ability to track by persona
• Recommends optimizations by prompt
• Tracks AI accuracy

Semrush

A leader in the SEO space, Semrush's AI Toolkit allows you to track your brand's visibiltiy and performance against your competitors. It also provides AI-generated tips for product development based on trends, product sentiment and what your customer is asking on AI.

Price Point

• ‍$99/month for one domain
• No free trial offered but you are able to view a sample report 

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Search GPT

Core Features

• ‍Monitor your brand's AI Visibility 
• Track how LLMs talk about you vs your competitors 
• Brand and product sentiment tracking
• Track shifts in the AI conversation for your indsutry and target audience
• Track trending questions
• AI-Generated tips for product development

Share of Model

Share of Model allows you to track your performance across a large set of LLM models and social platforms to better understand perception, awareness and sentiment around your brand and products. 

Price Point

• ‍No pricing information available 

Models Tracked

• ‍ChatGPT
• Perplexity
• Claude
• Gemini
• Mistral
• Meta AI

Core Features

• ‍Track your Brand Appearance score against your competitors
• Sentiment tracking across LLMs and social platforms
• Perception tracking for both brand and individual products

Traqer

Trager provides you the ability to track specific keywords across multiple AI platforms

Price Point

• ‍Pricing is based on number of keywords tracked
• Starts at $49/month for 40 keywords
• Highest tier is $499/month for 1,000 keywords
• Ability to contact sales for custom plans

Models Tracked

• ‍ChatGPT
• AI Overviews
• Perplexity

Core Features

• ‍Keyword tracking across multiple keywords, brands and LLMs
• Ability to veiw full AI responses for deeper analysis
• Automated weekly updates

Waikay

Waikay focuses on the ability for brands to take control of their AI narrative and manage their reputational risk.

Price Point

• ‍Small business plan at $19.95/month for 8 reports
• Medium business plan at $69.95/month for 30 reports
• Large business plan at $199.95/month for 90 reports

Models Tracked

• ‍Sonar
• Gemini
• ChatGPT

Core Features

• ‍AI Brand Score by topic and LLM
• Fact checking ability to help ensure brand reputation and data accuracy
• Competitor benchmarking 
• Ability to track AI peformance over-time

Xfunnel

XFunnel offers a robust set of tracking and monitoring capabilities across LLMs. A standout feature on the platform is the ability to track conversations (vs just keywords) and the ablity to monitor performance for unique buying journeys across persona, region, vertical and product.

Price Point

• ‍Free tier with 100 AI Search Queries / month and basic analytics
• Pro tier (coming soon, not yet launched) at $199/month with ulimited AI Search Queries and Advanced Analytics
• Enterprise tier with custom pricing and custom offering

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini
• Meta AI
• Bing Copilot
• Claude

Core Features

• ‍Monitor visibility and sentiment across multiple LLM platforms
• Track share of voice and ranking against your competitors
• Ability to discover questions your target customer may be asking
• Tracking across conversations vs keywords
• Citation analysis, including UGC radar
• Content gap analysis and recommendations

Xlr

XLR8 allows you to track a comprehensive set of AI metrics with a focus on going deeper by category.

Price Point

• ‍No pricing information available
• Ability to book a demo with sales team

Models Tracked

• ‍ChatGPT
• Perplexity
• Gemini

Core Features

• ‍AI Visibility score across categories
• Competitor analysis across categories
• Ability to track AI conversations by category
• Source analysis, including most cited sources and source type
• Content optimization recommendations (in beta)