Ethan's thoughts on SEO and AI on the Marketing Against the Grain Podcast

Ethan Smith


About this video

Ethan shares his perspective on how AI is currently affecting search, presenting the latest research conducted by Graphite’s data science team that shows evidence that human generated content is still outperforming heavy AI content across many categories. While much of the discussion about AI and SEO today centers around genAI and LLMs, Ethan explains how Graphite is using AI for many other purposes that can drive SEO strategy and accelerate impact.

Ethan also weighs in on the future state of search and what companies may need to do to gain visibility on ChatGPT and other chatbots.

This episode aired on April 23, 2024.

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