Key Takeaways
- The quantity of AI-generated articles has surpassed human-written articles on the internet.
- However, the proportion of articles fully generated with AI has plateaued since May 2024.
- Despite the prevelance of AI generated content on the internet, we show in a separate study that this content largely does not appear in Google or ChatGPT. This study did not evaluate whether AI generated content is viewed in proportion by real users, and we suspect that it does not.
- Our study did not evaluate the prevalence of mixed human/AI content, and we believe human-edited AI content may be more prevalent.
Motivation
Since ChatGPT launched in November 2022, many companies have explored publishing content generated by LLMs such as ChatGPT, Claude, and Gemini, in order to grow their traffic across channels such as Google Search, social, and advertising. This is a cost-effective alternative to spending hundreds of dollars for humans to write content.
The quality of AI content is rapidly improving. In many cases, AI-generated content is as good or better than content written by humans (MIT Study). It is often hard to distinguish whether content is created by AI vs. a human (Originality AI Study).
We seek to evaluate the prevalence of article content generated by AI.
Results
We find that starting in November 2024, the quantity of AI-generated articles on the web surpassed human-written articles.
We observe significant growth in AI content starting with the launch of ChatGPT in November 2022. In only 12 months, AI content reached nearly half (39% ) of all content published on the internet.
AI-Generated Article Content Has Surpassed Human-Written Content on the Web
While AI-generated content grew dramatically after ChatGPT launched, we do not see that trend continuing. Instead, we see the amount of AI content vs. human content stay flat over the last 12 months.
AI-Generated Content Is Not Performing In Search
In a separate study, we show that while there is more AI-generated content now published on the internet, this content does not appear in Google Search. In fact, only 12% of content on Google is AI-generated. So, we do not see that AI-generated content has overtaken human content in terms of what real people see.
Methodology
Selection of URLs
Our goal was to find a representative sample of 65k English-language articles on the internet. To do so, we randomly selected URLs from CommonCrawl, and confirmed that each matched the criteria: was in English-language, had an article schema markup, contained greater than 100 words, and was published between January 2020 and May 2025. Lastly, we ran the webpages through the Graphite pagetype classifier to validate that each was an article or listicle.
CommonCrawl
Common Crawl maintains one of the largest publicly available web archives. It provides billions of URLs and is used by research, developers, and is a key data source for training early versions of large language models.
AI Detection Algorithm
Accurate detection of AI content is required to make claims about the prevalence of AI content on the internet. There is a considerable disagreement about the accuracy of AI detection algorithms, and many argue that detecting AI is impossible, or at best, highly inaccurate. Many companies offer AI detection algorithms, including GPTZero, Grammarly, and SurferSEO, with a varying degree of accuracy.
We selected SurferSEO's AI detection algorithm based on its high accuracy in distinguishing fully human-written from AI-generated content. We evaluated the accuracy of SurferSEO’s AI detection algorithm.
Evaluation of False Positive Rate
To evaluate the false positive rate (human-written content classified as AI-generated), we ran SurferSEO’s AI detection algorithm on 15894 articles published between January 2020 and November 2022. Given that the articles were published prior to the launch of ChatGPT in November 30, 2022, there is a very high probability that they were human-written. SurferSEO’s AI detection tool classified 5% of the content as AI-written, suggesting a 5% false positive rate.
Evaluation of False Negative Rate
In order to evaluate the false negative rate (content generated by AI is falsely scored as created by humans), we used OpenAI’s GPT-4o model to generate 6,009 articles on a wide range of topics from projects at Graphite, including commerce, finance, consumer, and b2b enterprise.
We used the OpenAI API set to the GPT-4o model to generate content using the following system prompt:
"You are an expert content writer. Your task is to generate clear, engaging, and informative content about the topic provided by the user.
- Write in a professional yet friendly tone.
- The target audience is people searching on the web for key terms related to the topic provided by the user.
- The user will provide a word count for the prompt. Ensure that the generated content adheres to the specified word count, allowing for a variance of plus or minus 10 percent.
- Avoid jargon unless explained.
- Do not include any disclaimers or meta-commentary."
SurferSEO’s AI detection algorithm correctly classified 99.4% of the AI-generated content as AI-generated, suggesting a 0.6% false negative rate on GPT-4o content.
Quantifying AI Content on the Web
We ran the 65k articles from the sample set through SurferSEO’s AI content detector to evaluate the percentage of content on the web that is AI-generated.
Limitations
AI-Assisted Content
Many people use AI as part of their content creation process. The strategy is to ask AI to create a first version of content, then have a human in the loop to edit or rewrite the content. Our study did not evaluate the prevalence of content created using this strategy, and we believe human-edited AI content may be more prevalent than our research shows.
AI Models
AI models continue to rapidly improve over time. As new models launch, it is possible that it will become more difficult to detect. AI detection was only evaluated on content generated by GPT-4o. It is possible that the SurferSEO detection algorithm has a different rate of accuracy on content generated by other models.
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AEO Checker
AEO Checker tracks presence across multiple LLMs and surfaces citation URLs, offering quick snapshots of visibility without overwhelming complexity.
Price Point
- Free & Premium options available
Models Tracked
- ChatGPT
- Claude
- Gemini
- Perplexity
Core Features
- Quick AI visibility score
- Surfaces citation URLs
- Simple UX for quick checks
AI Brand Monitoring
AI Brand Monitoring offers one-time reports across LLMs that you can leverage for optimization analysis.
Price Point
- Starter tier at $5.99 that includes 2 reports
- Standard tier at $19.99 that includes 5 reports
- Premium tier coming soon that includes 3 reports across 5 models
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- Grok
Core Features
- One-time reports with brand insights across LLMs
AI Brand Rank
AI Brand Rank helps you understand how often your brand is recommended by AI tools. It offers brand mention analysis, competitor insights, and citation tracking to show how your brand ranks in AI-driven search results.
Price Point
- Free plan available
- Plus $99/month
Models Tracked
- ChatGPT
Core Features
- Reddit Sentiment Analysis
- Data-backed Insights
AI Brand Tracking
AI Brand Tracking offers a comprehensive set of features across visibility, competitors, queriers, citations and page performance.
Price Point
- No pricing information available
- Currently accepting sign ups for a waitlist
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Topic performance tracking, including recommending relevant queries based on your key topics
- Monitors overall visibility, topic coverage and competitive position
- Citation and source tracking
AISEOTracker
A new player in the space with limited information on features or functionality but good coverage across the LLMs
Price Point
- You can buy the strategy guide only for $49
- Alternatively, you can purchase lifetime access to the tool for a $249 one-time payment
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Deepseek
Core Features
- Limited visibility into the features and functionality for this toolIdentify all the brands mentioned in any given search and frequency of mentions across LLMs
- Ability to easily surface the specific copy for each mention for a deeper content analysis
AIVisibility
AI Visibility offers continuous brand monitoring across major LLMs with a strong emphasis on operational reliability. It includes 24/7 alerts, smart optimization recommendations, and a clean visibility score.
Price Point
- Basic: $19/month
- Pro: $49/month
- Enterprise: Custom pricing
Models Tracked
- Claude
- ChatGPT
- Meta AI
Core Features
- 24/7 AI monitoring with visibility score
- Smart optimization insight
- Alerts to maintain optimal visibility and reputation
ALLMO
ALLMO is a comprehensive LLM analytics platform offering AI page indexing, user persona mapping, and LLM prompt warm-up tools. It’s ideal for teams looking to deeply understand how their brand is interpreted and represented by a wide range of language models.
Price Point
- Starts at $30 (usage-based)
Models Tracked
- ChatGPT
- Perplexity
- Mistral
- Gemini
- Claude
- Deepseek
- Meta AI
Core Features
- Programmatic URL warm-up
- AI page indexing and persona analysis
- Built for technical and content strategy teams
Ahrefs
Ahref's has added Brand Radar, their version of AEO tooling, to their popular suite of SEO tools. Brand Radar focuses on tracking your brands presence in AI search vs competitors and has a similar look and feel as the SEO tools you've likely used before.
Price Point
- While in beta, you can add Brand Radar to your current plan for free.
- Once the beta ends, you'll need a paid plan to continue using the AEO tool and pricing starts at $129/month.
Models Tracked
- AI Overviews
Core Features
- Track AI mentions and impressions over time
- Compare your mentions and impressions against your competitors
- Figure out which specific topics are driving AI traffic to your site Monitor brand sentiment in AI
- AI visibility gap analysis
Am I on AI?
Another new player in the space with a relatively robust set of features.
Price Point
- No pricing information available (private beta/demo).
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Provides a weekly AI Visibility Score that you can track over time
- Ability to compare your brand’s
- AI Visibility Score against competitors
- Recommends prompts to track based on business context
- Citation monitoring
Ansehn
Ansehn has an angle based brand tone and factual accuracy. It offers benchmarking against competitors, tone deviation alerts, and AI profile generation.
Price Point
- Not listed publicly – early access only
Models Tracked
- ChatGPT
- Claude
- Perplexity
Core Features
- Brand tone tracking and factuality alerts
- Benchmarking vs. competitors in AI results
- AI-generated brand profile summaries
- Targeted at comms and PR teams
AnswerRank
AnswerRank is built by SEO experts with 20 years of experience. The platform provides data and steps to influence how ChatGPT, Gemini and other models see your brand.
Price Point
- Free plan available
- Paid tiers availabe
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- Claude
Core Features
- Free Report
- Performance Dashboard
Anvil
Anvil is a Y-combinator backed company that provides a robust set of tracking features. A standout feature for the platform is their Topic Cluster Heatmap
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
Core Features
- AI Visibility Tracking
- Ability to track performance by topics, including a Topic Cluster Heatmap for topic size and share of voice
- Recommends best queries to track
- Competitor benchmarking
Asva AI
Asva AI provides frameworks and analytics to help brands understand and improve their visibility in this new AI-powered search landscape.
Price Point
- Starts at $399/mo
Models Tracked
- ChatGPT
- Gemini
- Bing Copilot
- Perplexity
- Claude
- Meta AI
- AI Overviews
- Deepseek
Core Features
- Early Optimisation Experiments
- Citation Tracking
- Content Optimization
- Bot Traffic Insights
Azoma
Azoma focuses on helping your brand appear on chatGPT shopping and Amazon Rufus for high-intent shopping queries.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track presence across LLMs
- General trend data and analysis
- Citation tracking
- Recommendation for optimized shopping content
Bluefish AI
Bluefish highlights its ability to influence how LLMs are perceiving and represented your brand by giving brands the ability to provide brand verified data to AI providers. It's also one of the few tools that mentions AI ad campaigns as a core feature.
Price Point
- No pricing information is available without booking a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Bing Copilot
Core Features
- Track key brand metrics, including Brand Accuracy and Brand Sentiment
- Ability to syndicate "brand verified" data to AI providers to influence how your brand is perceived and represented on LLMs
- Targeted AI ad campaigns
Brandlight AI
Includes features for visibility tracking and "influencing" across the different LLMs. The company page highlights an impressive advisory board, including multiple Fortune500 CMOs.
Price Point
- No pricing information is available on the site
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track brand visibility over time
- See how your brand's visibility is ranking vs your competitors
- Brand sentiment tracking by LLM
- Ability to see source URLs by LLM for strategic analysis
ChatRank
ChatRank blends visibility analysis with content strategy tools like topic authoring and optimization, making it suitable for teams who want to boost AI discoverability.
Price Point
- Start: $249/month
- Plus: $499/month
- Max: $999/month
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
- Claude
Core Features
- Content authoring and optimization tools
- Strategy-focused dashboards and reports
- Weekly data updates
Chosenly
Chosenly is a SaaS platform that helps B2B companies show up on ChatGPT and other LLMs.
Price Point
- SaaS Platform + Consulting Support $400/month
- White Glove Implementation + SaaS Platform $4000/month
Models Tracked
- ChatGPT
- Perplexity
- Claude
- AI Overviews
Core Features
- Contextual Searches
- Brand Representation
- Expert Consulting
Cognizo
Cognizo offers a B2C and B2B tool for agencies. One standout for this tool is that it offers in-platform recommendations for content creation and optimization.
Price Point
- "No pricing information is available on the site
- Ability to book a demo or get a report"
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
Core Features
- Track AI visibility, position and sentiment
- Reports on your brand's presence vs your competitors across each LLM it covers
- Surfaces actionable opportunities for your brand, including content creation and content optimization ideas
- Custom reports available
Conductor
Conductor is a platform specialized intelligence & optimization; they are mainly designed for large brands where they focus on helping their clients create, monitor and optimize their content.
Price Point
- Free trial + usage based
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- AI Overviews
Core Features
- AI Writing Assistant
- Technical Website Monitoring
- Competitive Analysis
- Keyword Research
Elelem
Elelem includes model-by-model visibility, long-term trend tracking, and share-of-voice reports.
Price Point
- Not publicly disclosed
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
- Claude
- Gemini
Core Features
- Share of voice and historical trend tracking
- Daily visibility scoring and alerts
EnGenius
EnGenius AI combines traditional SEO metrics with AEO features for generative search. It includes features like mention tracking, topic ranking, and GEO-formatted reports/
Price Point
- Free plan available
- Pro users: $14.99/month
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
Core Features
- Position tracking and visibility score
- GEO-formatted reports for local targeting
- Easy export and sharing options
Evertune
Evertune prompts at scale — around 12,000 prompts per product category per model— delivering more stable, less volatile insights than competitors. It’s integrated with both LLM APIs and search, so it can measure what models know by default and what they surface via search. Clients can run up to 1.2M queries/month, making it one of the most comprehensive tools for tracking what AI is saying about your brand.
Price Point
- No pricing information is available on the site
- Ability to book a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
- Deepseek
Core Features
- See how your brand performance compares to your competitors, as well as all the brands mentioned in your category
- Ability to understand the product features that LLMs believe are important for a given search
- Content Roadmap that recommends URLs to target and keywords to include in your content
- Results tracking
FirstAnswer
First Answer provides insight into top citations, tone of voice, and factual accuracy.
Price Point
- Free plan offers 3 monitored prompts and up to 1 competitor
- Launch plan is at $89/month and offers 25 monitored prompts and up to 3 competitors
- Growth plan is at $189/month and offers 100 monitored prompts and up to 10 competitors
- Enterprise plan is upon request
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
Core Features
- Optimization of brand presence in AI-generated answers
- Citation auditing and tone analysis
- Visibility alerts and reporting on brand consistency
GPTrends
GPTrends is a new tool in the space that offers a standard set of AI tracking features and functionality.
Price Point
- You can join the beta with a 7-day free trial
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Grok
- Gemini
Core Features
- Track and monitor AI mentions over time
- Competitor gap analysis to spot your brand's gaps
Gauge
Gauge specializes in B2B and SaaS AI visibility tracking. The platform tracks mentions across business-focused prompts.
Price Point
- Free one-time report
- Pricing starts at $250/month
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Google AIO
Core Features
- Actions to Improve
- Gap + Coverage Analysis
- Prompt Tracking
- Page Performance
- Source Discovery
Geostar
Geostar provides data and analysis for AI visibility, prompts and citations. It also allows you to easily review crawler stats for LLMs.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Visibility tracker
- Impressions manager, including AI traffic over time and source analysis
- Crawler analytics
Goodie
Goodie is one of the few tools that offers ranking by geography and language.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- AI Overviews
Core Features
- Competitive benchmarking with real-time data across different sentiment categories
- Track your brand's visibility over time and against competitors
- Sentiment analysis
- Ability to monitor across different geographies
- Optimization Hub provides recommendations for optimized earned content
Graphite
Graphite's AI Answer Tracking tool gives you a full view of how your content ranks across major LLMs, with insights to improve your AEO strategy.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Performance by Answer Engine
- Share of Voice
- Citations Insights
Gumshoe
Gumshoe offers the standard features but goes one layer deeper on visbility, allowing you to analyze your brand's visibility by different buyer personas and broad topic areas.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Brand, Persona, Topic and Model Visibility
- Ability to see top cited sources
- Competitor comparison across topics and models
Hall
Hall allows you to dive deeper into AI qustion data, your brand's AI visibility, share of voice and Citation data across 8 LLMs.
Price Point
- Free tier for 25 tracked questions across 3 LLMs
- Starter tier at $199/month for 500 tracked questions across 3 LLMs
- Business tier at $499/month for 1,000 tracked questions across 8 LLMs
Models Tracked
- ChatGPT
- Gemini
- Bing Copilot
- Perplexity
- Claude
- Meta AI
- AI Overviews
- Deepseek
Core Features
- Question volume, intent analysis and keyword anlaysis
- AI Visibility Analysis across brands, competitors and platforms
- Share of voice
- Citation analysis, including top domain and top page tracking
Hubspot
AI Search Grader is Hubspot's free AEO tool that analyzes and grades your brand based on brand sentiment and share of voice.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Summarizes your brand's AI performance in one "grade" or score
- Asses your brand's visibility vs your top competitors
- Provides a summary of your brand's strengths and weaknesses in AI search
Knowatoa
Knowatoa focuses on brand sentiment, visibility and citation-level benchmarking.
Price Point
- Free plan for 2 brands
- Premium: $99/month
- Pro: $249/month
- Agency: $749/month
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Gemini
- Meta AI
Core Features
- Free analysis available without setup friction
LLM SEO Monitor
LLM SEO Monitor offers model-by-model ranking comparisons and prompt-level performance insights.
Price Point
- Professional tier at €19 that includes 30 searches per month
- Agencies tier at €89 that includes 100 searches per month and white-label reports
- Enterprise tier at €199 that includes unlimited searched, API access and an account manager
Models Tracked
- ChatGPT
- Claude
- Gemini
Core Features
- Offers white-label reports alongside a large amount of searches per month.
LLMConsole
LLM Console is a lightweight, free tool that can give you initial visibility into your brand or product's perception and ranking on LLMs
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Surfaces an initial set of topics that LLMs believe your brand or product is relevant for
- Surfaces your ranking for a relevant search vs other products or competitors in the space
LLMO Metrics
LLMO Metrics offers options for freelancers, pros and enterprise clients, with the site highlighting their enterprise clients. One standout feature for this tool is the ability to track "correct answers" and flag new citation URLs detected.
Price Point
- Freelance tier at 80 Euros / month and includes 20 prompts and 2 team members
- Pro tier at 245 Euros / month and includes 100 prompts and up to 10 team members plus advanced support
- Enterprise tier at 690 Euros / month and includes 300 prompts, unlimited members and a dedicated agent
- Custom plans are available
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Deepseek
- Gemini
- Bing Copilot
Core Features
- Track current position, total queries, correct answers and new web pages detected day over day
- See trends in your brand's ranking across 6 LLMs
- Surfaces citation URLs
LLMrefs
LLMrefs provides a robust suite of AI search tools, to help users understand how their brand is perceived across AI platforms. It also includes keyword tracking to monitor the AI performance of most important terms.
Price Point
- Free plan available
- Pro $79/month
- Enterprise (custom)
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Copilot
- Grok
- Deepseek
- Meta AI
- Google AI Overviews
Core Features
- Keyword Tracking
Leverage
Founded by college students from Utah State University, Leverage focuses on helping your business rank on the most popular LLM platforms
Price Point
- No pricing information available
Models Tracked
- ChatGPT, Meta AI, Gemini
Core Features
- No feature information available
Local Falcon
Local Falcon shows how your business ranks in AI-generated summaries across locations and integrates with existing local visibility strategies—especially valuable for franchises or brick-and-mortar brands.
Price Point
- First 100 credits free
- Subscriptions start at $24.99/month
Models Tracked
- ChatGPT
- AI Overviews
Core Features
- Competitor map benchmarking
- Location-specific performance reports
- Integrates seamlessly with local SEO campaigns
Maxeo
Maxeo offers a comprehensive set of tracking features and functionality, as well as actionable recommendations to increase your brand's AI exposure.
Price Point
- Starter tier at $100/month for 5 products or service categories (1,000 prompts)
- Growth tier at $500/month for 10 products or service categories (2,000 prompts)
- Enterprise tier that's fully customizable
- Ability to download a free sample report
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
- AI Overviews
- Claude
Core Features
- Position and sentiment tracking
- Mention tracking for your brand and your competitors
- Tracking by product or service category
- Source and citation tracking
Mentions
Mentions is a specialized marketing analytics platform that tracks and analyzes how brands are mentioned by AI models and other sources, offering insights and recommendations to improve brands' AI-driven visibility.
Price Point
- Starter $49/month
- Pro $99/month
- Business $199/month
Models Tracked
- ChatGPT
- Perplexity
- AI Overviews
- Gemini
- Meta AI
- Claude
- Deepseek
Core Features
- Insights
- LLM Traffic Dashboard
Meridian
Meridian is an AI visibility platform that helps brands understand and improve how they appear in AI-driven search and recommendations.
Price Point
- Free plan available
- $199/month (up to 200 unique prompts per day)
- Custom (For enterprises, agencies)
Models Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Google AI Mode
- Gemini
Core Features
- Website Crawler Analytics
- Citation Tracking
- Improvement Actions
Model Monitor
Model Monitor offers a comprehensive set of AI tracking and monitor features across 50+ AI models
Price Point
- Pricing starts at $49/month
- Custom pricing available for agencies and enterprises
Models Tracked
- ChatGPT
- Mistral
- Deepseek
- Claude
- Meta AI
- Grok
- Gemini
Core Features
- Real-time tracking and monitoring of AI metrics
- Ability to compare your performance against your competitors
- Optimization recommendations
MorningScore
Morningscore recently introduced a ChatGPT Rank Tracker. While limited to ChatGPT, it offers features like brand mention proof, gamified SEO missions, and competitor comparisons
Price Point
- Lite: $49/month
- Business: $69/month
- Pro: $129/month
Models Tracked
- ChatGPT
Core Features
- Provides screenshots as proof of visibility
- Combines AI tracking with traditional SEO metrics
NightWatch
Nightwatch blends AI-powered tracking with classic SEO capabilities. While it focuses on how your brand appears in ChatGPT’s results, it also integrates features like keyword monitoring, technical audits, and rank tracking
Price Point
- 14-day free trial available
- $32/month for 250 keywords
- Higher tiers available with extended limits
Models Tracked
- ChatGPT
Core Features
- AI search visibility tracking (ChatGPT only)
- Keyword research and rank tracking
- Site audit and technical SEO analysis
Open Forge
Open Forge AI features ICP simulation, JSON-LD generation, and LLMs.txt creation. It's ideal for technically-savvy growth teams.
Price Point
- $250 per month
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
- Claude
Core Features
- JSON-LD generator and LLMs.txt manager
- ICP simulator and opportunity explorer
- Advanced benchmarking and competitive insights
Otterly AI
Started by 3 founders with deep SaaS experience, Otterly offers the basic AI tracking and monitoring features plus a feature that allows you to turn your target keywords into AI prompts.
Price Point
- Lite base plan at $29/month for 10 search prompts
- Standard plan costs $189/month for 100 search prompts
- Pro plan costs $989/month for 1,000 search prompts
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Keyword research for LLM prompts
- Prompt tracking for multiple prompts
- Automated citation tracking
- Track frequency of brand mentions
- Brand sentiment monitoring
Parse
Parse offers competitor analysis, brand visibility tracking, prompt discovery, and response inspection across leading LLMs. It also visualizes changes over time to help you understand and optimize your AI presence.
Price Point
- Free plan available
- Starter $59/month
- Pro $179/month
- Enterprise: Custom
Models Tracked
- ChatGPT
- Claude
- Gemini
- Deepseek
- Grok
- Mistral
- Meta AI
Core Features
- Prompt discovery
- Response inspection
- Graphing change over time
Profound
A new player in the space, Profound's platform allows you to track your AI Visibility and Ranking against your competitors. It also tracks overall conversation volume and traffic from AI.
Price Point
- $499/month for 200 unique prompts and a basic set of features
- Custom pricing for enterprises looking for more prompts and additional features and functionality
Models Tracked
- Perplexity
- Bing Copilot
- ChatGPT
- Gemini
Core Features
- Share of Voice and Visibility Score tracking
- Indexation data
- Ability to track number of conversations mentioning you or your brand
- Ability to track referrals and traffic from LLMs
Prompt Watch
A standout feature for Prompt Watch is their LLM traffic dashboard, which tracks traffic, bounce rate and conversion rate across multiple LLMs. They also have a separate feture specifically for monitoring how your brand is appearing in AI Overviews.
Price Point
- Solo plan at $89/onth for 50 tracked prompts and 15 AI models
- Startup plan at $199/month for 150 tracked prompts and 20 AI models
- Business plan at $499/month for 350 tracked prompts and every AI model
Models Tracked
- ChatGPT
- Claude
- Deepseek
- Gemini
- Perplexity
- Grok
- AI Overviews
Core Features
- Traffic by LLM, including bounce rate and conversion data
- Visibility score and mention monitoring
- Prompt monitoring and tracking vs competitors
- AI Overview specific tracking
Promptization
Promptization offers discoverability and competitor tracking across multiple LLMs
Price Point
- Free tier with 100 API Credits
- Standard tier with 10+ AI Assistants
- Enterprise tier with custom integrations
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Gemini
- Meta AI
- Mistral
- Grok
Core Features
- Campaign tracking by LLM
- Competitor benchmarking
Quno
Quno offers 3 products: SEO for AI Search Engines, Brand Tracker and AI Interviewer.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Claude
- Bing Copilot
- Deepseek
Core Features
- Overall visibility score and visibility score for specific models
- Industry ranking vs your competitors
- Citation tracking for content gap analysis
- Prompt analysis to help you understand how AI adapts responses based on different prompt behavior
RankScale
A differentiating feature for RankScale is their website audit feature, which can score your content, identify content gaps and help you customize your bot settings for AI.
Price Point
- No pricing information available
- Ability to apply to the early access program
Models Tracked
- ChatGPT
- Gemini
- Mistral
- Claude
- Deepseek
- Perplexity
- Search GPT
Core Features
- Website audit to ensure your site is optimized for AI
- Real-time prompt tracking, including sentiment tracking
- Ability to uncover direct and indirect competitors you may not have considered before
- Competitor tracking and benchmarking, including tracking your competitor's citations
- Source tracking, including frequency analysis
- Ability to identify your brand's most influential domains
Rankshift
Rankshift offers an LLM tracking tool that helps you monitor your AI visibility and share of voice against your top competitors. It also allows you to track and analyze source data to identify optimization opportunities for your brand and products.
Price Point
- Free trial available
- Credit based pricing that allows you to customize your package in real-time
Models Tracked
- ChatGPT, Perplexity, Gemini, Mistral, Claude
Core Features
- AI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitorsAI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitors
Relixir
Relixir is the AI Generative Engine Optimization (GEO) platform that helps teams rank higher & sell more on ChatGPT, Perplexity, etc.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Blindspot tool
- Autonomous intelligence loop
RivalSee
RivalSee is an AI visibility analytics platform that tracks how brands appear in conversational AI responses.
Price Point
- First Month $1
- Startup $59.99/month
- Pro: $109.99/month
- Enterprise (custom)
Models Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Claude
Core Features
- Automatic Persona Generation
- Context-aware Questioning
- Comprehensive Market Coverage
SEranking
SE Ranking’s AI Visibility Tracker is an add-on to its broader SEO platform. Ideal for SEO professionals looking to integrate AEO into their existing workflow.
Price Point
- Starts at $55/month for the full SE Ranking suite
- AI Visibility Tracker included in Business and Pro plans
Models Tracked
- ChatGPT
- AI Overviews
- Gemini
Core Features
- Integrated with full SEO toolkit (keywords, backlinks, etc.)
Scope
Scope is designed to guide brands through a four-stage journey (Discovery to Loyalty), track share of voice over time, and surface competitor gaps via citation contexts and funnel analytics.
Price Point
- Free plan
- $99/mo for Pro version
- Enterprise
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
Core Features
- Check the raw mentions from LLM models
- Weekly report
- Instant report to ShareQuestion Explorer
Scrunch AI
Scrunch was founded by two former Hearsay Systems team members and is backed by notable angel investors, such as Bryant Chou from Webflow and Clara Shih from Meta AI.
Price Point
- Starter plan is at $300/mo and includes 350 custom prompts and up to 1k industry prompts as well as 5 page audits.
- Growth plan is at $500/mo and includes 700 custom prompts and up to 2.5k industry prompts as well as 10 page audits.
- Pro plan is at $1,000/mo and includes 1.2k custom prompts and up to 6k industry prompts as well as 20 page audits.
- Enterprise plan offers a fully customizable solution.
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- Meta AI
- Claude
Core Features
- Ability to monitor presence, position and sentiment across LLMs
- Competitive benchmarking and analysis
- Competitor trend spotting
- Citation tracking and analysis
- Ability to track by persona
- Recommends optimizations by prompt
- Tracks AI accuracy
Semrush
A leader in the SEO space, Semrush's AI Toolkit allows you to track your brand's visibiltiy and performance against your competitors. It also provides AI-generated tips for product development based on trends, product sentiment and what your customer is asking on AI.
Price Point
- $99/month for one domain
- No free trial offered but you are able to view a sample report
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Search GPT
Core Features
- Monitor your brand's AI Visibility
- Track how LLMs talk about you vs your competitors
- Brand and product sentiment tracking
- Track shifts in the AI conversation for your indsutry and target audience
- Track trending questions
- AI-Generated tips for product development
Share of Model
Share of Model allows you to track your performance across a large set of LLM models and social platforms to better understand perception, awareness and sentiment around your brand and products.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Mistral
- Meta AI
Core Features
- Track your Brand Appearance score against your competitors
- Sentiment tracking across LLMs and social platforms
- Perception tracking for both brand and individual products
Spyglasses
Spyglasses is an AI SEO, analytics, and agent detection platform that helps users understand how AI agents are interacting with their website.
Price Point
- Free plan available
- Core $29/month
- Pro $199/month
- Enterprise (custom)
Models Tracked
- OpenAI
- Anthropic
- Perplexity
- Gemini
- Copilot
- DeepSeek
Core Features
- AI Funnel Visualization
SurferSEO
Surfer’s AI Tracker feature enhances its core SEO offering by adding AI visibility tracking.
Price Point
- $95/month for 25 prompts
- $195/month for 100 prompts
- $495/month for 300 prompts
Models Tracked
- ChatGPT
- Perplexity
- AI Overviews
- SearchGPT
- AI mode
Core Features
- Aligns SEO content with AI visibility opportunities
- Uses existing Surfer content scoring systems
- Native to the Surfer interface for easy adoption
Tesseract
Tesseract is an AI visibility tracker built specifically for developers and product teams. It goes beyond brand tracking and focuses on prompt injection testing, hallucination detection, and factual alignment—making it ideal for teams building apps on top of LLMs.
Price Point
- Free plan available
- Basic: $100/month
- Pro: $450/month
- Enterprise: $1,200/month
Models Tracked
- AI Overviews
- ChatGPT
- Perplexity
Core Features
- Detects hallucinations and factual inconsistencies
- Surfaces AI search changes over time
- Offers developer-friendly features and dashboards
Trackerly
Trackerly is an all-in-one AI brand tracking platform offering broad model coverage and deep citation-level analytics.
Price Point
- Lite: $27/month
- Growth: $97/month
- Pro: $247/month
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
- Deepseek
Core Features
- Smart keyword/topic tracking
- Citation monitoring with top page breakdowns
- Daily updates and instant insights
Traqer
Traqer provides you the ability to track specific keywords across multiple AI platforms
Price Point
- Pricing is based on number of keywords tracked
- Starts at $49/month for 40 keywords
- Highest tier is $499/month for 1,000 keywords
- Ability to contact sales for custom plans
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
Core Features
- Keyword tracking across multiple keywords, brands and LLMs
- Ability to veiw full AI responses for deeper analysis
- Automated weekly updates
Visto
Visto helps identify content gaps so brands can show up in AI to generate more traffic from ChatGPT and other AI engines.
Price Point
- No pricing information available.
Models Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
Core Features
- Content Optimization Briefs
Waikay
Waikay focuses on the ability for brands to take control of their AI narrative and manage their reputational risk.
Price Point
- Small business plan at $19.95/month for 8 reports
- Medium business plan at $69.95/month for 30 reports
- Large business plan at $199.95/month for 90 reports
Models Tracked
- Sonar
- Gemini
- ChatGPT
Core Features
- AI Brand Score by topic and LLM
- Fact checking ability to help ensure brand reputation and data accuracy
- Competitor benchmarking
- Ability to track AI peformance over-time
Xfunnel
XFunnel offers a robust set of tracking and monitoring capabilities across LLMs. A standout feature on the platform is the ability to track conversations (vs just keywords) and the ablity to monitor performance for unique buying journeys across persona, region, vertical and product.
Price Point
- Free tier with 100 AI Search Queries / month and basic analytics
- Pro tier (coming soon, not yet launched) at $199/month with ulimited AI Search Queries and Advanced Analytics
- Enterprise tier with custom pricing and custom offering
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Bing Copilot
- Claude
Core Features
- Monitor visibility and sentiment across multiple LLM platforms
- Track share of voice and ranking against your competitors
- Ability to discover questions your target customer may be asking
- Tracking across conversations vs keywords
- Citation analysis, including UGC radar
- Content gap analysis and recommendations
Xlr
XLR8 allows you to track a comprehensive set of AI metrics with a focus on going deeper by category.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- AI Visibility score across categories
- Competitor analysis across categories
- Ability to track AI conversations by category
- Source analysis, including most cited sources and source type
- Content optimization recommendations (in beta)
ZipTie
ZipTie helps brands increase their presence in AI search responses and also includes special features such as monitoring indexing health via GSC integration.
Price Point
- Basic plan is 99$/month and includes 1 GSC connection and 10k URL indexing checks.
- Standard plan is 319$/month and includes 3 GSC connection and 40k URL indexing checks.
- Pro plan is 699$/month and includes 5 GSC connection and 100k URL indexing checks.
Models Tracked
- ChatGPT
- Perplexity
- AI Overviews
Core Features
- Their offerings include content optimizations as well as AI Data Summaries.
