Key Takeaways
- Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such as ChatGPT. Many case studies claim that this is an effective strategy. In a separate study, we show that there are now more AI-generated articles being published on the web than human-written articles.
- In this study, we show that, despite the ubiquity of AI-generated content, it does not perform well in search and answer engines:
- 86% of articles ranking in Google Search are written by humans, and only 14% are generated using AI.
- 82% of articles cited by ChatGPT & Perplexity are written by humans, and only 18% are generated using AI.
- When AI-generated articles do appear in Google Search, they tend to rank lower than human-written articles.
- We did not evaluate the effectiveness of AI-assisted content with heavy human editing, and we believe this may be an effective strategy.
Motivation
Since ChatGPT launched in November 2022, many companies have published content generated by LLMs such as GPT-4, Claude, and Gemini to grow traffic from Google Search. The goal is to rank for popular searches with high-quality content at a minimal cost, rather than spending hundreds of dollars on human writing. Numerous articles and case studies have been published claiming that this is an effective strategy.
Traffic from answer engines like ChatGPT to websites has increased significantly since January 2025. Therefore, companies are now also exploring the use of AI-generated content to increase traffic from answer engines.
AI-generated content is becoming ubiquitous. In a separate study, we found that the number of AI-generated articles published online in November 2024 exceeded the number of human-written articles.
There is reason to believe AI-generated content could be effective. The quality of AI-generated content is rapidly improving, and in many cases, it is as good as, or even better than, content written by humans (MIT study). It is often hard for humans to distinguish whether content is AI-generated or human-written (Originality AI Post).
However, in May 2024, we conducted a rigorous analysis that contradicts the prevailing narrative that AI-generated content is an effective strategy for growing traffic from Google Search. We found that only 12% of articles in Google Search were generated by AI, and that human-written articles tended to outrank AI-generated articles.
In this study, we reevaluate the effectiveness of AI-generated articles in search and answer engines. Has the proportion of AI-generated articles in Google Search changed? How often do ChatGPT and Perplexity cite AI-generated content?
Results
Prevalence Of AI-Generated Articles
We find that although there are now more AI-generated articles than human-written articles being published on the web (study), the vast majority of articles in Google Search, ChatGPT, and Perplexity are written by humans, not generated by AI.
Google Search: 86% of articles are written by humans, and only 14% are generated with AI.
In the pie chart below, we classify the articles into four distinct buckets. We provide the details in the Methodology section. (14% is the sum of the “AI-generated: high confidence” and “AI-generated: moderate confidence” buckets.)
ChatGPT: 82% of cited articles are written by humans, and only 18% of cited articles are generated using AI (using ChatGPT with web search).
Perplexity: 82% of cited articles are written by humans, and only 18% are generated using AI.
AI-generated Articles in Google Search: 2025 vs. 2024
In our 2024 study, we found that 12% of articles in Google Search were AI-generated, compared to 14% in 2025. These percentages are not directly comparable because they are computed using different AI detectors (Surfer rather than Originality.ai). However, we hypothesize that this is not a meaningful difference, as we found that the proportion of AI-generated articles plateaued in May 2024 (study).
Ranking of AI-generated Articles in Google Search
What happens when AI-generated articles do appear in Google Search? How well do they rank relative to human-written articles?
It is worth noting that ranking depends on many latent variables, and isolating the effect of a particular variable on ranking is challenging. With that caveat in mind, we proceed with the following analysis.
Note that if the use of AI did not affect ranking, then we would expect approximately 14% of all articles to be AI-generated at each position. However, we observe a smaller percentage of AI-generated articles near the top of the SERP, especially in the top three positions, and a higher proportion of AI-generated articles after the tenth position. For example, only 7% of the articles ranking number one are AI-generated.
We also provide a second test. First, we identify keywords that appear on both AI-generated and human-written pages. Then, for each keyword, we randomly select one AI-generated and one human-written page. If the way the article was produced had no effect on rank, we would expect the average position of the two pages to be similar. Instead, we find that the human-written pages rank higher (closer to the top of the page), and this difference is statistically significant under a Wilcoxon Signed-Rank Test with p < 1e-6.
In summary, when AI-generated articles appear in Google Search, they tend to rank lower than human-written articles.
Prevalence Of AI-Generated Articles by Category
Finally, we report the % of AI-generated articles in Google Search in different categories.
Some categories, like Food, contain very little AI-generated content. The categories with the fewest “AI: high confidence” articles are Food (4.5%), News (4.7%), and Travel (6.5%). The categories with the most “AI: high confidence” articles are Productivity (14.1%), Crypto (13.3%), Tech (10.8%), and Education (10.4%).
Methodology
Our methodology is similar to what we described in our 2024 report.
We use a larger set of keywords for this study, a total of 31,493 across 10 categories.
For each keyword, we collected the first two Google SERPs in June 2025. From each SERP, we select articles and listicles (according to Graphite’s page type classifier) written in English.
To get citations from answer engines, we sample 100 keywords per category, and translate them into questions with the same intent using an LLM. For ChatGPT, we ask the questions manually in ChatGPT in the browser, and extract the citations. We gather data with ChatGPT and ChatGPT Plus (the paid version), and vary whether or not we click the “Web Search” button to trigger the use of search, resulting in four datasets. For Perplexity, we gather citation data using their API. For both ChatGPT and Perplexity we select citations that are articles and listicles (according to Graphite’s page type classifier), and written in English.
To classify each article, we classify 500-word chunks using Surfer’s AI detector (rather than Originality.ai), and then aggregate those chunk classifications, weighted by the chunk length, to get an article-level classification. In particular, we categorize articles as follows:
Human: high confidence: >90% human
Human: moderate confidence: > 50%, < 90% human
AI: moderate confidence: >50%, < 90% AI
AI: high confidence: > 90% AI
Note: We evaluate the accuracy of Surfer’s AI detector in another study, and find a false positive rate of 4.2% and a false negative rate of 0.6%.
Discussion
AI-Assisted Content
Rather than fully AI-generating content, another strategy is to generate a first draft, then have a human in the loop to edit or rewrite it. Our research did not evaluate the prevalence of content created using this strategy, and we believe it may be more effective in search and answer engines.
Conflicting Data & Case Studies
While our research shows that content generated by AI does not perform well in Google Search or LLMs, we encourage readers to share data that shows otherwise. We also encourage readers to share data that supports our findings.
.jpg)
.png)
AEO Checker
AEO Checker tracks presence across multiple LLMs and surfaces citation URLs, offering quick snapshots of visibility without overwhelming complexity.
Price Point
- Free & Premium options available
Models Tracked
- ChatGPT
- Claude
- Gemini
- Perplexity
Core Features
- Quick AI visibility score
- Surfaces citation URLs
- Simple UX for quick checks
AEO Vision
AEO Vision help companies track where they stand in AI-powered search results, compare with competitors, analyze mentions, and refine their digital presence.
Price Point
- Solo $99/month
- Growth $299/month
- Agency $499/month
- Enterprise (custom)
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Advanced RRF
- Reddit Analytics
AI Brand Monitoring
AI Brand Monitoring offers one-time reports across LLMs that you can leverage for optimization analysis.
Price Point
- Starter tier at $5.99 that includes 2 reports
- Standard tier at $19.99 that includes 5 reports
- Premium tier coming soon that includes 3 reports across 5 models
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- Grok
Core Features
- One-time reports with brand insights across LLMs
AI Brand Rank
AI Brand Rank helps you understand how often your brand is recommended by AI tools. It offers brand mention analysis, competitor insights, and citation tracking to show how your brand ranks in AI-driven search results.
Price Point
- Free plan available
- Plus $99/month
Models Tracked
- ChatGPT
Core Features
- Reddit Sentiment Analysis
- Data-backed Insights
AI Brand Tracking
AI Brand Tracking offers a comprehensive set of features across visibility, competitors, queriers, citations and page performance.
Price Point
- No pricing information available
- Currently accepting sign ups for a waitlist
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Topic performance tracking, including recommending relevant queries based on your key topics
- Monitors overall visibility, topic coverage and competitive position
- Citation and source tracking
AISEOTracker
A new player in the space with limited information on features or functionality but good coverage across the LLMs
Price Point
- You can buy the strategy guide only for $49
- Alternatively, you can purchase lifetime access to the tool for a $249 one-time payment
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Deepseek
Core Features
- Limited visibility into the features and functionality for this toolIdentify all the brands mentioned in any given search and frequency of mentions across LLMs
- Ability to easily surface the specific copy for each mention for a deeper content analysis
AIVisibility
AI Visibility offers continuous brand monitoring across major LLMs with a strong emphasis on operational reliability. It includes 24/7 alerts, smart optimization recommendations, and a clean visibility score.
Price Point
- Basic: $19/month
- Pro: $49/month
- Enterprise: Custom pricing
Models Tracked
- Claude
- ChatGPT
- Meta AI
Core Features
- 24/7 AI monitoring with visibility score
- Smart optimization insight
- Alerts to maintain optimal visibility and reputation
AIclicks
AIclicks offers AI search visibility and competitive benchmarking, along with unique tools like an AI content writer and a Reddit signaling agent.
Price Point
- Starter $39/month
- Pro $89/month
- Business $189/month
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- AI Content Writer
- Reddit Signaling Agent
ALLMO
ALLMO is a comprehensive LLM analytics platform offering AI page indexing, user persona mapping, and LLM prompt warm-up tools. It’s ideal for teams looking to deeply understand how their brand is interpreted and represented by a wide range of language models.
Price Point
- Starts at $30 (usage-based)
Models Tracked
- ChatGPT
- Perplexity
- Mistral
- Gemini
- Claude
- Deepseek
- Meta AI
Core Features
- Programmatic URL warm-up
- AI page indexing and persona analysis
- Built for technical and content strategy teams
Ahrefs
Ahref's has added Brand Radar, their version of AEO tooling, to their popular suite of SEO tools. Brand Radar focuses on tracking your brands presence in AI search vs competitors and has a similar look and feel as the SEO tools you've likely used before.
Price Point
- While in beta, you can add Brand Radar to your current plan for free.
- Once the beta ends, you'll need a paid plan to continue using the AEO tool and pricing starts at $129/month.
Models Tracked
- AI Overviews
Core Features
- Track AI mentions and impressions over time
- Compare your mentions and impressions against your competitors
- Figure out which specific topics are driving AI traffic to your site Monitor brand sentiment in AI
- AI visibility gap analysis
Am I on AI?
Another new player in the space with a relatively robust set of features.
Price Point
- No pricing information available (private beta/demo).
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Provides a weekly AI Visibility Score that you can track over time
- Ability to compare your brand’s
- AI Visibility Score against competitors
- Recommends prompts to track based on business context
- Citation monitoring
Ansehn
Ansehn has an angle based brand tone and factual accuracy. It offers benchmarking against competitors, tone deviation alerts, and AI profile generation.
Price Point
- Not listed publicly – early access only
Models Tracked
- ChatGPT
- Claude
- Perplexity
Core Features
- Brand tone tracking and factuality alerts
- Benchmarking vs. competitors in AI results
- AI-generated brand profile summaries
- Targeted at comms and PR teams
AnswerRank
AnswerRank is built by SEO experts with 20 years of experience. The platform provides data and steps to influence how ChatGPT, Gemini and other models see your brand.
Price Point
- Free plan available
- Paid tiers available
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- Claude
Core Features
- Free Report
- Performance Dashboard
Anvil
Anvil is a Y-combinator backed company that provides a robust set of tracking features. A standout feature for the platform is their Topic Cluster Heatmap
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
Core Features
- AI Visibility Tracking
- Ability to track performance by topics, including a Topic Cluster Heatmap for topic size and share of voice
- Recommends best queries to track
- Competitor benchmarking
Asva AI
Asva AI provides frameworks and analytics to help brands understand and improve their visibility in this new AI-powered search landscape.
Price Point
- Starts at $399/mo
Models Tracked
- ChatGPT
- Gemini
- Bing Copilot
- Perplexity
- Claude
- Meta AI
- AI Overviews
- Deepseek
Core Features
- Early Optimisation Experiments
- Citation Tracking
- Content Optimization
- Bot Traffic Insights
AthenaHQ
Focused on brand management in AI search, Athena's CEO is a former Google Search product manager and its CTO is the former founder of AI property management software company, Cribbly. Athena is a tool with a robust set of features built by an experienced team.
Price Point
- Lite plan is $180/month for 3,500 credits
- Growth plan is $350/month for 10,000 credits and includes access to AI blindspot detection plus unlimited users
- Both plans are billed annually
- First month offered for free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Ability to track overall GEO Score, as well as Brand Mention Rate and Overall Presence Score
- Surfaces citation URLs
- Content Gap Identification
- Ability to track your market share against competitors for mentions
Azoma
Azoma focuses on helping your brand appear on chatGPT shopping and Amazon Rufus for high-intent shopping queries.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track presence across LLMs
- General trend data and analysis
- Citation tracking
- Recommendation for optimized shopping content
Bear AI
Bear AI helps companies show up AI search engines like ChatGPT, Perplexity, and Google AI Overviews. They provide analytics to track brand visibility, competitive intelligence, and ways to improve content for AI-powered search.
Price Point
- Basic $200/month
- Pro $500/month
- Enterprise (custom)
Models Tracked
- ChatGPT
- Perplexity
- Google AI
Core Features
- Top Sources
Bluefish AI
Bluefish highlights its ability to influence how LLMs are perceiving and represented your brand by giving brands the ability to provide brand verified data to AI providers. It's also one of the few tools that mentions AI ad campaigns as a core feature.
Price Point
- No pricing information is available without booking a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Bing Copilot
Core Features
- Track key brand metrics, including Brand Accuracy and Brand Sentiment
- Ability to syndicate "brand verified" data to AI providers to influence how your brand is perceived and represented on LLMs
- Targeted AI ad campaigns
Brandlight AI
Includes features for visibility tracking and "influencing" across the different LLMs. The company page highlights an impressive advisory board, including multiple Fortune500 CMOs.
Price Point
- No pricing information is available on the site
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Track brand visibility over time
- See how your brand's visibility is ranking vs your competitors
- Brand sentiment tracking by LLM
- Ability to see source URLs by LLM for strategic analysis
ChatRank
ChatRank blends visibility analysis with content strategy tools like topic authoring and optimization, making it suitable for teams who want to boost AI discoverability.
Price Point
- Start: $249/month
- Plus: $499/month
- Max: $999/month
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
- Claude
Core Features
- Content authoring and optimization tools
- Strategy-focused dashboards and reports
- Weekly data updates
Chosenly
Chosenly is a SaaS platform that helps B2B companies show up on ChatGPT and other LLMs.
Price Point
- SaaS Platform + Consulting Support $400/month
- White Glove Implementation + SaaS Platform $4000/month
Models Tracked
- ChatGPT
- Perplexity
- Claude
- AI Overviews
Core Features
- Contextual Searches
- Brand Representation
- Expert Consulting
Cognizo
Cognizo offers a B2C and B2B tool for agencies. One standout for this tool is that it offers in-platform recommendations for content creation and optimization.
Price Point
- "No pricing information is available on the site
- Ability to book a demo or get a report"
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
Core Features
- Track AI visibility, position and sentiment
- Reports on your brand's presence vs your competitors across each LLM it covers
- Surfaces actionable opportunities for your brand, including content creation and content optimization ideas
- Custom reports available
Conductor
Conductor is a platform specialized intelligence & optimization; they are mainly designed for large brands where they focus on helping their clients create, monitor and optimize their content.
Price Point
- Free trial + usage based
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- AI Overviews
Core Features
- AI Writing Assistant
- Technical Website Monitoring
- Competitive Analysis
- Keyword Research
DemandSphere
DemandSphere is a context-aware, global SERP & LLM analytics platform built for in-house and agency growth teams.
Price Point
- Free plan available
- Paid tiers available
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- AI Overviews
Core Features
- Full Integration with Google and Bing SERPs
- GA4 Integration
- Log File Analytics
- Dashboards
- Alerts
- Unlimited Users, Brands, and Sites
Elelem
Elelem includes model-by-model visibility, long-term trend tracking, and share-of-voice reports.
Price Point
- Not publicly disclosed
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
- Claude
- Gemini
Core Features
- Share of voice and historical trend tracking
- Daily visibility scoring and alerts
EnGenius
EnGenius AI combines traditional SEO metrics with AEO features for generative search. It includes features like mention tracking, topic ranking, and GEO-formatted reports/
Price Point
- Free plan available
- Pro users: $14.99/month
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
Core Features
- Position tracking and visibility score
- GEO-formatted reports for local targeting
- Easy export and sharing options
Evertune
Evertune prompts at scale — around 12,000 prompts per product category per model— delivering more stable, less volatile insights than competitors. It’s integrated with both LLM APIs and search, so it can measure what models know by default and what they surface via search. Clients can run up to 1.2M queries/month, making it one of the most comprehensive tools for tracking what AI is saying about your brand.
Price Point
- No pricing information is available on the site
- Ability to book a demo
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Meta AI
- Deepseek
Core Features
- See how your brand performance compares to your competitors, as well as all the brands mentioned in your category
- Ability to understand the product features that LLMs believe are important for a given search
- Content Roadmap that recommends URLs to target and keywords to include in your content
- Results tracking
FirstAnswer
First Answer provides insight into top citations, tone of voice, and factual accuracy.
Price Point
- Free plan offers 3 monitored prompts and up to 1 competitor
- Launch plan is at $89/month and offers 25 monitored prompts and up to 3 competitors
- Growth plan is at $189/month and offers 100 monitored prompts and up to 10 competitors
- Enterprise plan is upon request
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
Core Features
- Optimization of brand presence in AI-generated answers
- Citation auditing and tone analysis
- Visibility alerts and reporting on brand consistency
GPTrends
GPTrends is a new tool in the space that offers a standard set of AI tracking features and functionality.
Price Point
- You can join the beta with a 7-day free trial
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Grok
- Gemini
Core Features
- Track and monitor AI mentions over time
- Competitor gap analysis to spot your brand's gaps
Gauge
Gauge specializes in B2B and SaaS AI visibility tracking. The platform tracks mentions across business-focused prompts.
Price Point
- Free one-time report
- Pricing starts at $250/month
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Google AIO
Core Features
- Actions to Improve
- Gap + Coverage Analysis
- Prompt Tracking
- Page Performance
- Source Discovery
Geostar
Geostar provides data and analysis for AI visibility, prompts and citations. It also allows you to easily review crawler stats for LLMs.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Visibility tracker
- Impressions manager, including AI traffic over time and source analysis
- Crawler analytics
Goodie
Goodie is one of the few tools that offers ranking by geography and language.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Deepseek
- AI Overviews
Core Features
- Competitive benchmarking with real-time data across different sentiment categories
- Track your brand's visibility over time and against competitors
- Sentiment analysis
- Ability to monitor across different geographies
- Optimization Hub provides recommendations for optimized earned content
Graphite
Graphite's AI Answer Tracking tool gives you a full view of how your content ranks across major LLMs, with insights to improve your AEO strategy.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Performance by Answer Engine
- Share of Voice
- Citations Insights
Gumshoe
Gumshoe offers the standard features but goes one layer deeper on visbility, allowing you to analyze your brand's visibility by different buyer personas and broad topic areas.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Brand, Persona, Topic and Model Visibility
- Ability to see top cited sources
- Competitor comparison across topics and models
Hall
Hall allows you to dive deeper into AI qustion data, your brand's AI visibility, share of voice and Citation data across 8 LLMs.
Price Point
- Free tier for 25 tracked questions across 3 LLMs
- Starter tier at $199/month for 500 tracked questions across 3 LLMs
- Business tier at $499/month for 1,000 tracked questions across 8 LLMs
Models Tracked
- ChatGPT
- Gemini
- Bing Copilot
- Perplexity
- Claude
- Meta AI
- AI Overviews
- Deepseek
Core Features
- Question volume, intent analysis and keyword anlaysis
- AI Visibility Analysis across brands, competitors and platforms
- Share of voice
- Citation analysis, including top domain and top page tracking
Hubspot
AI Search Grader is Hubspot's free AEO tool that analyzes and grades your brand based on brand sentiment and share of voice.
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Summarizes your brand's AI performance in one "grade" or score
- Asses your brand's visibility vs your top competitors
- Provides a summary of your brand's strengths and weaknesses in AI search
Knowatoa
Knowatoa focuses on brand sentiment, visibility and citation-level benchmarking.
Price Point
- Free plan for 2 brands
- Premium: $99/month
- Pro: $249/month
- Agency: $749/month
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Gemini
- Meta AI
Core Features
- Free analysis available without setup friction
LLM SEO Monitor
LLM SEO Monitor offers model-by-model ranking comparisons and prompt-level performance insights.
Price Point
- Professional tier at €19 that includes 30 searches per month
- Agencies tier at €89 that includes 100 searches per month and white-label reports
- Enterprise tier at €199 that includes unlimited searched, API access and an account manager
Models Tracked
- ChatGPT
- Claude
- Gemini
Core Features
- Offers white-label reports alongside a large amount of searches per month.
LLMConsole
LLM Console is a lightweight, free tool that can give you initial visibility into your brand or product's perception and ranking on LLMs
Price Point
- Free
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
Core Features
- Surfaces an initial set of topics that LLMs believe your brand or product is relevant for
- Surfaces your ranking for a relevant search vs other products or competitors in the space
LLMO Metrics
LLMO Metrics offers options for freelancers, pros and enterprise clients, with the site highlighting their enterprise clients. One standout feature for this tool is the ability to track "correct answers" and flag new citation URLs detected.
Price Point
- Freelance tier at 80 Euros / month and includes 20 prompts and 2 team members
- Pro tier at 245 Euros / month and includes 100 prompts and up to 10 team members plus advanced support
- Enterprise tier at 690 Euros / month and includes 300 prompts, unlimited members and a dedicated agent
- Custom plans are available
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Deepseek
- Gemini
- Bing Copilot
Core Features
- Track current position, total queries, correct answers and new web pages detected day over day
- See trends in your brand's ranking across 6 LLMs
- Surfaces citation URLs
LLMrefs
LLMrefs provides a robust suite of AI search tools, to help users understand how their brand is perceived across AI platforms. It also includes keyword tracking to monitor the AI performance of most important terms.
Price Point
- Free plan available
- Pro $79/month
- Enterprise (custom)
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Claude
- Copilot
- Grok
- Deepseek
- Meta AI
- Google AI Overviews
Core Features
- Keyword Tracking
Leverage
Founded by college students from Utah State University, Leverage focuses on helping your business rank on the most popular LLM platforms
Price Point
- No pricing information available
Models Tracked
- ChatGPT, Meta AI, Gemini
Core Features
- No feature information available
Local Falcon
Local Falcon shows how your business ranks in AI-generated summaries across locations and integrates with existing local visibility strategies—especially valuable for franchises or brick-and-mortar brands.
Price Point
- First 100 credits free
- Subscriptions start at $24.99/month
Models Tracked
- ChatGPT
- AI Overviews
Core Features
- Competitor map benchmarking
- Location-specific performance reports
- Integrates seamlessly with local SEO campaigns
Maxeo
Maxeo offers a comprehensive set of tracking features and functionality, as well as actionable recommendations to increase your brand's AI exposure.
Price Point
- Starter tier at $100/month for 5 products or service categories (1,000 prompts)
- Growth tier at $500/month for 10 products or service categories (2,000 prompts)
- Enterprise tier that's fully customizable
- Ability to download a free sample report
Models Tracked
- ChatGPT
- Perplexity
- Bing Copilot
- AI Overviews
- Claude
Core Features
- Position and sentiment tracking
- Mention tracking for your brand and your competitors
- Tracking by product or service category
- Source and citation tracking
Mentions
Mentions is a specialized marketing analytics platform that tracks and analyzes how brands are mentioned by AI models and other sources, offering insights and recommendations to improve brands' AI-driven visibility.
Price Point
- Starter $49/month
- Pro $99/month
- Business $199/month
Models Tracked
- ChatGPT
- Perplexity
- AI Overviews
- Gemini
- Meta AI
- Claude
- Deepseek
Core Features
- Insights
- LLM Traffic Dashboard
Meridian
Meridian is an AI visibility platform that helps brands understand and improve how they appear in AI-driven search and recommendations.
Price Point
- Free plan available
- $199/month (up to 200 unique prompts per day)
- Custom (For enterprises, agencies)
Models Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Google AI Mode
- Gemini
Core Features
- Website Crawler Analytics
- Citation Tracking
- Improvement Actions
Model Monitor
Model Monitor offers a comprehensive set of AI tracking and monitor features across 50+ AI models
Price Point
- Pricing starts at $49/month
- Custom pricing available for agencies and enterprises
Models Tracked
- ChatGPT
- Mistral
- Deepseek
- Claude
- Meta AI
- Grok
- Gemini
Core Features
- Real-time tracking and monitoring of AI metrics
- Ability to compare your performance against your competitors
- Optimization recommendations
MorningScore
Morningscore recently introduced a ChatGPT Rank Tracker. While limited to ChatGPT, it offers features like brand mention proof, gamified SEO missions, and competitor comparisons
Price Point
- Lite: $49/month
- Business: $69/month
- Pro: $129/month
Models Tracked
- ChatGPT
Core Features
- Provides screenshots as proof of visibility
- Combines AI tracking with traditional SEO metrics
NightWatch
Nightwatch blends AI-powered tracking with classic SEO capabilities. While it focuses on how your brand appears in ChatGPT’s results, it also integrates features like keyword monitoring, technical audits, and rank tracking
Price Point
- 14-day free trial available
- $32/month for 250 keywords
- Higher tiers available with extended limits
Models Tracked
- ChatGPT
Core Features
- AI search visibility tracking (ChatGPT only)
- Keyword research and rank tracking
- Site audit and technical SEO analysis
Open Forge
Open Forge AI features ICP simulation, JSON-LD generation, and LLMs.txt creation. It's ideal for technically-savvy growth teams.
Price Point
- $250 per month
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
- Claude
Core Features
- JSON-LD generator and LLMs.txt manager
- ICP simulator and opportunity explorer
- Advanced benchmarking and competitive insights
Otterly AI
Started by 3 founders with deep SaaS experience, Otterly offers the basic AI tracking and monitoring features plus a feature that allows you to turn your target keywords into AI prompts.
Price Point
- Lite base plan at $29/month for 10 search prompts
- Standard plan costs $189/month for 100 search prompts
- Pro plan costs $989/month for 1,000 search prompts
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Keyword research for LLM prompts
- Prompt tracking for multiple prompts
- Automated citation tracking
- Track frequency of brand mentions
- Brand sentiment monitoring
Parse
Parse offers competitor analysis, brand visibility tracking, prompt discovery, and response inspection across leading LLMs. It also visualizes changes over time to help you understand and optimize your AI presence.
Price Point
- Free plan available
- Starter $59/month
- Pro $179/month
- Enterprise: Custom
Models Tracked
- ChatGPT
- Claude
- Gemini
- Deepseek
- Grok
- Mistral
- Meta AI
Core Features
- Prompt discovery
- Response inspection
- Graphing change over time
Peec AI
Peec AI helps marketing teams analyze brand performance across ChatGPT, Perplexity, Claude, and Gemini.
Price Point
- Starter: €89/month
- Pro: €199/month
- Enterprise: €499+/month
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Deepseek
- Claude
- Grok
Core Features
- Prompt Suggestions
- Recommended Actions
- Advanced Reporting & Exports
Profound
A new player in the space, Profound's platform allows you to track your AI Visibility and Ranking against your competitors. It also tracks overall conversation volume and traffic from AI.
Price Point
- $499/month for 200 unique prompts and a basic set of features
- Custom pricing for enterprises looking for more prompts and additional features and functionality
Models Tracked
- Perplexity
- Bing Copilot
- ChatGPT
- Gemini
Core Features
- Share of Voice and Visibility Score tracking
- Indexation data
- Ability to track number of conversations mentioning you or your brand
- Ability to track referrals and traffic from LLMs
Prompt Watch
A standout feature for Prompt Watch is their LLM traffic dashboard, which tracks traffic, bounce rate and conversion rate across multiple LLMs. They also have a separate feture specifically for monitoring how your brand is appearing in AI Overviews.
Price Point
- Solo plan at $89/onth for 50 tracked prompts and 15 AI models
- Startup plan at $199/month for 150 tracked prompts and 20 AI models
- Business plan at $499/month for 350 tracked prompts and every AI model
Models Tracked
- ChatGPT
- Claude
- Deepseek
- Gemini
- Perplexity
- Grok
- AI Overviews
Core Features
- Traffic by LLM, including bounce rate and conversion data
- Visibility score and mention monitoring
- Prompt monitoring and tracking vs competitors
- AI Overview specific tracking
Promptization
Promptization offers discoverability and competitor tracking across multiple LLMs
Price Point
- Free tier with 100 API Credits
- Standard tier with 10+ AI Assistants
- Enterprise tier with custom integrations
Models Tracked
- ChatGPT
- Claude
- Perplexity
- Gemini
- Meta AI
- Mistral
- Grok
Core Features
- Campaign tracking by LLM
- Competitor benchmarking
Quno
Quno offers 3 products: SEO for AI Search Engines, Brand Tracker and AI Interviewer.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Claude
- Bing Copilot
- Deepseek
Core Features
- Overall visibility score and visibility score for specific models
- Industry ranking vs your competitors
- Citation tracking for content gap analysis
- Prompt analysis to help you understand how AI adapts responses based on different prompt behavior
RankScale
A differentiating feature for RankScale is their website audit feature, which can score your content, identify content gaps and help you customize your bot settings for AI.
Price Point
- No pricing information available
- Ability to apply to the early access program
Models Tracked
- ChatGPT
- Gemini
- Mistral
- Claude
- Deepseek
- Perplexity
- Search GPT
Core Features
- Website audit to ensure your site is optimized for AI
- Real-time prompt tracking, including sentiment tracking
- Ability to uncover direct and indirect competitors you may not have considered before
- Competitor tracking and benchmarking, including tracking your competitor's citations
- Source tracking, including frequency analysis
- Ability to identify your brand's most influential domains
Rankshift
Rankshift offers an LLM tracking tool that helps you monitor your AI visibility and share of voice against your top competitors. It also allows you to track and analyze source data to identify optimization opportunities for your brand and products.
Price Point
- Free trial available
- Credit based pricing that allows you to customize your package in real-time
Models Tracked
- ChatGPT, Perplexity, Gemini, Mistral, Claude
Core Features
- AI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitorsAI Visibility leaderboard
- Track your performance against your competitors' over time
- Sentiment tracking
- Citation and source tracking
- Share of voice vs your competitors
Relixir
Relixir is the AI Generative Engine Optimization (GEO) platform that helps teams rank higher & sell more on ChatGPT, Perplexity, etc.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- Blindspot tool
- Autonomous intelligence loop
RivalSee
RivalSee is an AI visibility analytics platform that tracks how brands appear in conversational AI responses.
Price Point
- First Month $1
- Startup $59.99/month
- Pro: $109.99/month
- Enterprise (custom)
Models Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Claude
Core Features
- Automatic Persona Generation
- Context-aware Questioning
- Comprehensive Market Coverage
SEranking
SE Ranking’s AI Visibility Tracker is an add-on to its broader SEO platform. Ideal for SEO professionals looking to integrate AEO into their existing workflow.
Price Point
- Starts at $55/month for the full SE Ranking suite
- AI Visibility Tracker included in Business and Pro plans
Models Tracked
- ChatGPT
- AI Overviews
- Gemini
Core Features
- Integrated with full SEO toolkit (keywords, backlinks, etc.)
Scope
Scope is designed to guide brands through a four-stage journey (Discovery to Loyalty), track share of voice over time, and surface competitor gaps via citation contexts and funnel analytics.
Price Point
- Free plan
- $99/mo for Pro version
- Enterprise
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
Core Features
- Check the raw mentions from LLM models
- Weekly report
- Instant report to ShareQuestion Explorer
Scrunch AI
Scrunch was founded by two former Hearsay Systems team members and is backed by notable angel investors, such as Bryant Chou from Webflow and Clara Shih from Meta AI.
Price Point
- Starter plan is at $300/mo and includes 350 custom prompts and up to 1k industry prompts as well as 5 page audits.
- Growth plan is at $500/mo and includes 700 custom prompts and up to 2.5k industry prompts as well as 10 page audits.
- Pro plan is at $1,000/mo and includes 1.2k custom prompts and up to 6k industry prompts as well as 20 page audits.
- Enterprise plan offers a fully customizable solution.
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- Meta AI
- Claude
Core Features
- Ability to monitor presence, position and sentiment across LLMs
- Competitive benchmarking and analysis
- Competitor trend spotting
- Citation tracking and analysis
- Ability to track by persona
- Recommends optimizations by prompt
- Tracks AI accuracy
Semrush
A leader in the SEO space, Semrush's AI Toolkit allows you to track your brand's visibiltiy and performance against your competitors. It also provides AI-generated tips for product development based on trends, product sentiment and what your customer is asking on AI.
Price Point
- $99/month for one domain
- No free trial offered but you are able to view a sample report
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Search GPT
Core Features
- Monitor your brand's AI Visibility
- Track how LLMs talk about you vs your competitors
- Brand and product sentiment tracking
- Track shifts in the AI conversation for your indsutry and target audience
- Track trending questions
- AI-Generated tips for product development
Share of Model
Share of Model allows you to track your performance across a large set of LLM models and social platforms to better understand perception, awareness and sentiment around your brand and products.
Price Point
- No pricing information available
Models Tracked
- ChatGPT
- Perplexity
- Claude
- Gemini
- Mistral
- Meta AI
Core Features
- Track your Brand Appearance score against your competitors
- Sentiment tracking across LLMs and social platforms
- Perception tracking for both brand and individual products
Spotlight
Spotlight helps businesses monitor how LLMs like ChatGPT, Gemini, and Perplexity talk about their brand.
Price Point
- Free plan available
- Starter: $39/month
- Growth: $159/month
- Pro: $399/month
Models Tracked
- ChatGPT
- Gemini
- Perplexity
- Grok
- AI Overviews
- AI Mode
- Copilot
- Claude
Core Features
- Discovery and Analysis of LLM Data Sources
- Prompt Volume
Spyglasses
Spyglasses is an AI SEO, analytics, and agent detection platform that helps users understand how AI agents are interacting with their website.
Price Point
- Free plan available
- Core $29/month
- Pro $199/month
- Enterprise (custom)
Models Tracked
- OpenAI
- Anthropic
- Perplexity
- Gemini
- Copilot
- DeepSeek
Core Features
- AI Funnel Visualization
SurferSEO
Surfer’s AI Tracker feature enhances its core SEO offering by adding AI visibility tracking.
Price Point
- $95/month for 25 prompts
- $195/month for 100 prompts
- $495/month for 300 prompts
Models Tracked
- ChatGPT
- Perplexity
- AI Overviews
- SearchGPT
- AI mode
Core Features
- Aligns SEO content with AI visibility opportunities
- Uses existing Surfer content scoring systems
- Native to the Surfer interface for easy adoption
Telepathic
Telepathic is an end to end software that helps ecommerce brands stay visible in the new era of search.
Price Point
- Starter $90/month
- Pro $475/month
- Enterprise (custom)
Models Tracked
- ChatGPT
- Perplexity
- AI Overviews
Core Features
- Reddit Visibility Agent
- Backlinking Agent
- Revenue Impact Dashboards
Tesseract
Tesseract is an AI visibility tracker built specifically for developers and product teams. It goes beyond brand tracking and focuses on prompt injection testing, hallucination detection, and factual alignment—making it ideal for teams building apps on top of LLMs.
Price Point
- Free plan available
- Basic: $100/month
- Pro: $450/month
- Enterprise: $1,200/month
Models Tracked
- AI Overviews
- ChatGPT
- Perplexity
Core Features
- Detects hallucinations and factual inconsistencies
- Surfaces AI search changes over time
- Offers developer-friendly features and dashboards
Trackerly
Trackerly is an all-in-one AI brand tracking platform offering broad model coverage and deep citation-level analytics.
Price Point
- Lite: $27/month
- Growth: $97/month
- Pro: $247/month
Models Tracked
- ChatGPT
- Gemini
- Claude
- Perplexity
- Deepseek
Core Features
- Smart keyword/topic tracking
- Citation monitoring with top page breakdowns
- Daily updates and instant insights
Traqer
Traqer provides you the ability to track specific keywords across multiple AI platforms
Price Point
- Pricing is based on number of keywords tracked
- Starts at $49/month for 40 keywords
- Highest tier is $499/month for 1,000 keywords
- Ability to contact sales for custom plans
Models Tracked
- ChatGPT
- AI Overviews
- Perplexity
Core Features
- Keyword tracking across multiple keywords, brands and LLMs
- Ability to veiw full AI responses for deeper analysis
- Automated weekly updates
Visto
Visto helps identify content gaps so brands can show up in AI to generate more traffic from ChatGPT and other AI engines.
Price Point
- No pricing information available.
Models Tracked
- ChatGPT
- Perplexity
- Google AI Overviews
Core Features
- Content Optimization Briefs
Waikay
Waikay focuses on the ability for brands to take control of their AI narrative and manage their reputational risk.
Price Point
- Small business plan at $19.95/month for 8 reports
- Medium business plan at $69.95/month for 30 reports
- Large business plan at $199.95/month for 90 reports
Models Tracked
- Sonar
- Gemini
- ChatGPT
Core Features
- AI Brand Score by topic and LLM
- Fact checking ability to help ensure brand reputation and data accuracy
- Competitor benchmarking
- Ability to track AI peformance over-time
Xfunnel
XFunnel offers a robust set of tracking and monitoring capabilities across LLMs. A standout feature on the platform is the ability to track conversations (vs just keywords) and the ablity to monitor performance for unique buying journeys across persona, region, vertical and product.
Price Point
- Free tier with 100 AI Search Queries / month and basic analytics
- Pro tier (coming soon, not yet launched) at $199/month with ulimited AI Search Queries and Advanced Analytics
- Enterprise tier with custom pricing and custom offering
Models Tracked
- ChatGPT
- Perplexity
- Gemini
- Meta AI
- Bing Copilot
- Claude
Core Features
- Monitor visibility and sentiment across multiple LLM platforms
- Track share of voice and ranking against your competitors
- Ability to discover questions your target customer may be asking
- Tracking across conversations vs keywords
- Citation analysis, including UGC radar
- Content gap analysis and recommendations
Xlr
XLR8 allows you to track a comprehensive set of AI metrics with a focus on going deeper by category.
Price Point
- No pricing information available
- Ability to book a demo with sales team
Models Tracked
- ChatGPT
- Perplexity
- Gemini
Core Features
- AI Visibility score across categories
- Competitor analysis across categories
- Ability to track AI conversations by category
- Source analysis, including most cited sources and source type
- Content optimization recommendations (in beta)
ZipTie
ZipTie helps brands increase their presence in AI search responses and also includes special features such as monitoring indexing health via GSC integration.
Price Point
- Basic plan is 99$/month and includes 1 GSC connection and 10k URL indexing checks.
- Standard plan is 319$/month and includes 3 GSC connection and 40k URL indexing checks.
- Pro plan is 699$/month and includes 5 GSC connection and 100k URL indexing checks.
Models Tracked
- ChatGPT
- Perplexity
- AI Overviews
Core Features
- Their offerings include content optimizations as well as AI Data Summaries.
